Gen Z Driven to Save
I Shared with PlanSponsor Our Latest Insights into Gen Z, Their Personal Finances, and How the Pandemic Will Influence Those Habits Going Forward
Jason Dorsey's Blog
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Gen Z During the Pandemic: One Generation, Four Different Experiences
What I shared with Business Insider about what our Gen Z data is showing and why it matters
COVID-19 Will Change How Millennials Save Money
I recently shared my thoughts with PlanAdviser about how the pandemic is impacting Millennials’ savings habits. This is an absolutely important topic, because Millennial savings habits will impact how they view work, education, spending, and future decisions.
Communicating During a Crisis
The last month has been a challenging time, and employees, customers, and colleagues are looking to company founders for leadership and guidance. What should you say to people who are concerned about their jobs and their future? I shared my experience-based suggestions in a guest post for Next Coast Ventures.
Generation ‘C’? Predictions About the Pandemic’s Impact on Gen Z and the Next Generation
As a Gen Z researcher and author of the soon-to-be-released book Zconomy, I spoke with USA TODAY about how the pandemic is impacting generations differently. It is already clear that the COVID-19 is profoundly impacting Gen Z. Moreover, there are clear-cut signs as to what it will mean for the generation that comes after.
Gen Z’s Experience During the Great Recession Will Guide Them in the Time of the Coronavirus
In this time of uncertainty surrounding economic, health, and mobility, it is crucial to learn how people are coping with the COVID-19 pandemic. As a generational researcher who has led more than 65 generational studies around the world, it is clear that this pandemic is the Generational Defining Moment for Gen Z. So, what does that mean?
COVID-19: “The 9/11 of Generation Z”
As I shared with Axios in their recent article, “COVID-19 is going to be the 9/11 of the Gen Z generation.” Yet the extent of the current crisis is unknown, especially as it is still unfolding in real-time. How all of these rapid changes to daily life affect people’s mental health is not yet fully realized (though it will likely have negative effects).
COVID-19 Will Define Gen Z And The Next Generation
As a generational researcher and strategist, I am closely researching the impact of COVID-19 on Gen Z. The oldest members of this rapidly-emerging generation are already 24 years old. My team is monitoring how the pandemic will change the attitudes, behaviors, and expectations of this generation.
Virtual Events: Five Frontline-Tested Insights to Deliver Outstanding Virtual Presentations
Delivering outstanding virtual events is critical for leaders, meeting planners, and participants. Now, as every organization is feeling the impact of the COVID-19 pandemic, virtual events have moved from a luxury to a necessity. Here are my top five insights for fantastic virtual events.
Gen Z and COVID-19 Update: A Generation Defining Moment
Jason Dorsey and Denise Villa, Ph.D., share an update on COVID-19. Based on CGK’s research, we believe the COVID-19 pandemic is the most formative Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood.
The 2020 Decade Looks Promising For Millennials and Their Finances
The Millennial generation — also known as Gen Y, Digital Natives, or Echo Boomers — has been blamed for the demise of many industries in the last decade. But they’ve had an incredibly valid reason for not keeping these industries afloat: They can’t afford it.
Millennials are Dividing into Mega-llennials and Me-llennials
While Millennials are definitely not a “one-size-fits-all” generation, we need to work on drawing attention to the traits that make them uniquely valuable. They can be extremely hard-working, dependable, and confident.
Gen Z Reveals Themselves to Be Practical Home-Owners
It’s exciting to see Gen Z emerge as buyers in the home market. We are just beginning to shape a deep, research-based understanding of Gen Z as consumers, and at CGK, we are eagerly researching Gen Z to see what kind of impact this up-and-coming generation will make on our world.
Millennials Set to Have Greater Financial Stability in the 2020s
VOA interviewed CGK President and generational speaker, Jason Dorsey, who discussed how Millennials are finally starting to emerge from the financial difficulty of their early years. This is welcome news for the generation that had such a rocky coming-of-age.
Millennials and Gen Z have resurrected some surprising trends
A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
Marketing to Millennials and Gen Y: Build trust with authenticity
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind. A recent Association of National Advertisers (ANA) article quotes me and other experts. They discussed Millennial consumers and their emergence into later adulthood.
CGK featured on NPR Marketplace explaining Gen Z as consumers
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019. This… Read more
Gen Z is poised to drive dramatic change in the retail experience
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.
61 million Gen Z will soon enter the workforce and bring big changes with them
CGK’s CEO, Dr. Denise Villa, was quoted in a new CNBC article about the impending flood of Gen Z into the workforce. As a generation with no memory of life before smartphones,… Read more
Gen Z and tech dependency: How the youngest generation interacts differently with the digital world
The term “tech-savvy” conjures images of young digital savants effortlessly manipulating technology in ways that people from older generations often struggle to emulate. This perception can exacerbate generational divides. With… Read more
