Thanks for visiting my blog. This is where I share my research discoveries, new solutions, interesting interviews, photos, videos, and observations from my travels.
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As I shared with Axios in their recent article, “COVID-19 is going to be the 9/11 of the Gen Z generation.” Yet the extent of the current crisis is unknown, especially as it is still unfolding in real-time. How all of these rapid changes to daily life affect people’s mental health is not yet fully realized (though it will likely have negative effects).
As a generational researcher and strategist, I am closely researching the impact of COVID-19 on Gen Z. The oldest members of this rapidly-emerging generation are already 24 years old. My team is monitoring how the pandemic will change the attitudes, behaviors, and expectations of this generation.
Delivering outstanding virtual events is critical for leaders, meeting planners, and participants. Now, as every organization is feeling the impact of the COVID-19 pandemic, virtual events have moved from a luxury to a necessity. Here are my top five insights for fantastic virtual events.
Jason Dorsey and Denise Villa, Ph.D., share an update on COVID-19. Based on CGK’s research, we believe the COVID-19 pandemic is the most formative Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood.
The Millennial generation — also known as Gen Y, Digital Natives, or Echo Boomers — has been blamed for the demise of many industries in the last decade. But they’ve had an incredibly valid reason for not keeping these industries afloat: They can’t afford it.
While Millennials are definitely not a “one-size-fits-all” generation, we need to work on drawing attention to the traits that make them uniquely valuable. They can be extremely hard-working, dependable, and confident.
It’s exciting to see Gen Z emerge as buyers in the home market. We are just beginning to shape a deep, research-based understanding of Gen Z as consumers, and at CGK, we are eagerly researching Gen Z to see what kind of impact this up-and-coming generation will make on our world.
VOA interviewed CGK President and generational speaker, Jason Dorsey, who discussed how Millennials are finally starting to emerge from the financial difficulty of their early years. This is welcome news for the generation that had such a rocky coming-of-age.
A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind. A recent Association of National Advertisers (ANA) article quotes me and other experts. They discussed Millennial consumers and their emergence into later adulthood.
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019. This… Read more
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.
CGK’s CEO, Dr. Denise Villa, was quoted in a new CNBC article about the impending flood of Gen Z into the workforce. As a generation with no memory of life before smartphones,… Read more
The term “tech-savvy” conjures images of young digital savants effortlessly manipulating technology in ways that people from older generations often struggle to emulate. This perception can exacerbate generational divides. With… Read more
I was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials! Click here to read the Business Insider article. Today, just two… Read more
I just keynoted one of the most unforgettable and inspiring events in my career: The Global Leadership Summit! It was so personally meaningful that I wanted to share the behind-the-scenes experience and learning with you!
Millennials often feel intense pressure to perform at work and think if they take a lunch break, they’ll be viewed as not committed or not loyal.
The Class of 2019’s expectations fall into three general areas, all of which reside under the broader umbrella of “culture.”
Can the Millennial and Gen Z generations turn what has been a challenging intro to adulthood into a successful, financially stable future?
According to research our team at CGK led with Broadridge, Millennials want to talk about their finances. And they want that conversation to get personal.
