Generational Research

Jason Dorsey’s passion is generational research.

He leads national and global research into Gen Z, Millennials, Gen X, and Baby Boomers for clients around the world.

His research discoveries have driven dramatic growth for brands old and new, bridged generations of employees, and solved legacy challenges that led to rapid innovation.

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Jason Dorsey is a generational research nerd. Might as well say that upfront.

Jason is President and Co-founder of The Center for Generational Kinetics (CGK). Jason leads a research team that includes Ph.D.’s, strategists, consultants, designers, and many more. In fact, there are four generations working on CGK’s team!

Click the links below to learn about Jason’s work at CGK, his generational research strategies, and to see samples of his generational research. Jason is known for discovering that Millennials are breaking into two generations: Mega-llennials and Me-llennials. He is also known for his quote, “Technology is only new if you remember it the way it was before.”

The Center for Generational Kinetics


Jason co-founded The Center for Generational Kinetics, along with Dr. Denise Villa, to separate myth from truth about Gen Z, Millennials, and across generations. CGK is the leading Gen Z, Millennial, and generational research, speaking, and consulting firm.

Jason and his team produce high-quality original research, both qualitative and quantitative, that focuses on hidden drivers to understand the “why” behind each generation’s worldview, motivation, communication, trust, influence, and much more.

CGK also studies each generation in the context of one another and specific to different geographies around the world. Jason has led research on four continents in multiple languages.

Learn About The Center for Generational Kinetics

The Definitive Book on Gen Z

The State of Gen Z 2020 - Series

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You’ll get updates on Jason’s latest keynote speaking adventures across the globe. Plus, EXCLUSIVE Gen Z and Millennial research!

Jason’s Generational Research Strategy

If you were to ask Jason what he talks about as a keynote speaker, he would say, “My passion is sharing our most exciting research discoveries in a way that each person in the room can take action!”

He shares tons of engaging frontline stories, specific actions that solve an audience’s exact challenges, and he uses original data found nowhere else—and often with less than 10 slides.

Jason’s Gen Z and Millennials research has been featured in hundreds of media outlets, including a cover story in The New York Times.  Jason is passionate about leading research that is statistically valid, focused on tangible outcomes, and builds bridges across generations.

Jason’s newest book, and #1 new release on Amazon, Zconomy: How Gen Z Will Change the Future of Business-And What To Do About It, will be released in July 2020 by HarperCollins.

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Sample Generational Research

At any given time, Jason’s research team is leading 10 to 15 studies around the world. They look at everything from what works best to recruit and retain Gen Z in a multi-generational workforce to how to drive repeat sales and loyalty with Millennials specific to each industry.

In addition, Jason’s qualitative research focuses on everything from designing a new life insurance product for Millennial parents to helping a CPG firm design new product packaging Gen Z will love and working with a healthcare system on revitalizing the patient experience to engage every generation.

Jason and his team’s findings are regularly cited in the media and published in books and reference guides.

Read Samples of Jason’s Research

Invite Jason to speak at your in-person or virtual event.

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