As Seen on MarketWatch! Connecting with Gen Z: The 7 Key Insights You Need to Know Now
In this research-driven article in MarketWatch, I shared with exactly what you need to know to connect to Gen Z now by keeping these key trends in mind.
Jason Dorsey is the world’s leading Gen Z and Millennials speaker, expert, and researcher. Adweek calls him a “research guru.”
His passion is inspiring every generation while sharing new solutions that drive results. He’s funny, too.
* Jason Dorsey is not available through speaker bureaus
Jason Dorsey wrote his first bestselling book at age 18. He is President of The Center for Generational Kinetics. Jason has led Gen Z, Millennial, and generational research on four continents. An acclaimed speaker, he has received over 1,000 standing ovations. Jason advises CEOs, corporate boards, VC and PE firms on hidden generational trends uncovered through his unique research. He is a Millennial, married to a Gen X’er, and they have a Gen Z daughter!
In this research-driven article in MarketWatch, I shared with exactly what you need to know to connect to Gen Z now by keeping these key trends in mind.
I shared with Business Insider a trove of our latest research-based insights about the pandemic’s impact on Millennials, including the growing divide between “Me-llennials” vs. “Mega-llenials” and why it matters.
I am thrilled to share that our new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes! This is incredibly exciting for Dr. Villa and me. Read an excerpt from the Forbes.com article.
The feature story in Texas CEO Magazine focused on an interview with Denise Villa, Ph.D., and me and covered the surprising research-based insights and strategies from our definitive book about Gen Z, Zconomy.
To help leaders understand, engage, and innovate to serve each generation during this unprecedented time, CGK released several executive reports featuring the most important findings from our cross-generational studies during the COVID-19 pandemic.