Actionable. Led 200+ research studies to solve workforce, sales, and innovation challenges
Trusted. Featured on 200+ TV shows from 60 Minutes and CNBC to The Today Show
Proven. 1,000+ standing ovations from 16 executives in a boardroom to 16,000 leaders in an arena
Jason’s clients include JPMorgan, Advent Health, Ally Financial, McKesson, Discover, Adidas, Expedia, Mercedes-Benz, Toyota, American Eagle, Taco Bell, GE, and PepsiCo.
Generations are not a box, but powerful clues based on data. EVERY generation is valuable and often feels misunderstood.
Baby Boomers are way more influential than people assume. Generation X is the most underrated yet powerful generation. Generation Z could leapfrog many Millennials at work. Millennials are splitting into two different generations, and are not tech-savvy, but rather tech-dependent.
In fact, one of Jason’s foremost research discoveries is that “Technology is only new if you remember it the way it was before. Otherwise, it’s all you’ve ever known.”
Leaders can engage with his research in three ways: booking a keynote presentation, commissioning custom research through CGK, and reading his bestselling book, Zconomy.
Jason is a generational and behavioral researcher who has conducted pioneering research on four continents in multiple languages. He wrote his first bestselling book at age 18. He’s a Millennial married to a Gen Xer, with a Gen Z daughter, so generational differences aren’t just his research. They’re his dinner table.
His view on why generations see the world so differently is simple: “Technology is only new if you remember it the way it was before. Otherwise, it’s all you’ve ever known.
Original research earns attention. An unforgettable presentation is what makes it stick.
Jason Dorsey is a generational and behavioral researcher, keynote speaker, and President of The Center for Generational Kinetics. He has led 200+ research studies and received 1,000+ standing ovations from audiences worldwide.
He speaks on generational differences, workforce trends, the human side of AI adoption, selling to every generation, and Gen Z as employees and consumers, all grounded in original research.
His presentations draw on 200+ research studies conducted on four continents through The Center for Generational Kinetics, plus his bestselling book Zconomy, and his acclaimed State of Gen Z study series.
