Why Hire A Researcher as Your Keynote Speaker

Events need to drive outcomes, and today’s leaders want research-backed insights that deliver results.

Jason Dorsey, a top behavioral researcher, offers data-driven insights from leading over 120 global studies. He excels at separating myth from truth so leaders can take immediate, informed action.

Hiring Jason as your keynote speaker ensures that even the most skeptical, data-driven leaders will receive impactful and unforgettable content.

Top 6 Reasons to Hire a Researcher as Your Keynote Speaker

Why is leading original research important for your keynote speaking?

Because leaders want accurate data to inform decisions, strategy, and points of view. At the same time, much of what is “said” about generations is not actually true! That’s why we lead original, statistically accurate research in the US and globally to separate myth from truth, so leaders gain new insights that they rely on to drive measurable results. Then I bring it all to life through my favorite stories and unexpected discoveries!

I’ve now led over 120 research studies around the world, including studies that tie in with every major industry—from financial services and enterprise technology to healthcare, retail, hospitality, manufacturing, and emerging trends. We focus on uncovering the “why” behind the data, so leaders learn exactly what to do to solve their priority challenges within the realities of their business.

For example, we’ve discovered how to solve recruiting challenges in a hybrid workforce, the best ways to drive engagement when you have four generations of coworkers, and what most improves retention without spending additional money. On the sales side, we’ve uncovered what fuels trial for services and products, how to rapidly build trust in low-trust industries, and what leads to creating leadership influence that drives results in both B2B and B2C. I love sharing our unexpected and actionable research discoveries and so do my audiences!

Have you thought about adding original research to your next event?

In fact, many of Jason’s speaking clients want Jason to lead a custom research study for them before or after their event to uncover exciting discoveries, insights, and strategies specific to their audience, goals, and thought leadership. If you’d like a custom research study where you own all the findings and discoveries, contact us at [email protected]. We’d be delighted to have an overview conversation and share how we can reinforce your organization as a thought leader with original research you own in less than 90 days!

How does your research strategy and rigor differ from other speakers who say they are "researchers"?

At CGK, we lead statistically accurate research and share both our methodology and findings. This is really important. This is not a survey to our email list or posting a poll on LinkedIn and calling it research. Our quantitative research studies almost always include at least 1,000 participants, are weighted to a benchmark such as the US Census, and have a margin of error of +/-3.1 or less, which is the gold standard for statistically valid national studies.

Our research is also Ph.D.-led and we’ve worked alongside research and insights teams from many of the biggest brands around the world. This enables us to add our deep expertise and cross-industry experience to every research study we lead and for every speaking client.

As I share with clients, some speakers claim to be researchers, yet they don’t lead their own research—or more concerning, they pull data they find on a Google search and call it research. Our research team has led up to 17 primary research studies at the same time with fielding on four different continents.

In short: I am a geek about generational research and data. I love uncovering what the data says so that we can constantly evolve our thinking and find new solutions. The promise of good research is that you don’t know what you’ll find, but what you do find will be accurate and immediately actionable.

You’ve said “data” a lot. How many slides are in your keynote?

Drum roll please…… 10 to 15. That’s it. Even for my 75-minute keynote!

If you’ve heard me speak, you know I use very few slides. This allows me to interact with the audience throughout the presentation rather than read from a slide or chart. I don’t believe in boring speeches! 10 to 15 great slides are plenty for a 45 to 75-minute keynote.

With great data and energy, you don’t need a lot of slides. And most people don’t want to read a lot of slides! You just need enough surprising data to create “wow” moments throughout the presentation.

However, for half or full-day breakthrough programs, corporate board meetings, private equity events, VC summits, and other data-heavy events, I can include more slides—including our client’s own data—that reveal our latest data specific to your strategies, portfolio, operating companies, region, industry, or priorities.

I work closely with you to design my presentation to your most important outcomes and build the deck for your audience as part of our in-depth customization process.

What do you think makes you unique as a generations speaker?

Clients tell me after an event that what makes me unique is my high energy, “wow” insights, personal stories, and delivering ready-to-use actions. They say I’m funny, too. (but you should see for yourself!) I get fired up sharing what our research team uncovers, especially when we bust through a myth like all Millennials acting entitled or Gen Z being disconnected from reality. I also love seeing leaders taking notes as fast as they can so they can go back and implement all the specific actions I share in my talk. It’s important for me to see an audience engage from the first minute to the last minute.

I also have fun on stage and I think people can tell.

I like to think of it this way: Energy + Original Insights + Stories + Practical Actions = One Unforgettable Keynote

How many generations work at your research company?

Four! We employ Gen Z, Millennials, Gen X, and Baby Boomers in our office. In addition, I’m a Millennial, married to a Gen X’er, and we have a Gen Z daughter!

Our team lives and works in the same multi-generational experience that our clients are trying to lead across and solve challenges within. I think that helps us to better serve them.

Jason’s Key Discoveries:

  • Millennials are breaking into two different generations

  • For Gen Z, 9/11 has always been history

  • Millennials are not tech savvy but tech dependent

  • Technology is rippling up from the youngest to the oldest

  • Gen Z may leapfrog many Millennials in the workforce

  • Generations are not boxes, but powerful clues

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