Generational differences, changes, and trends are reshaping industries, disrupting companies, and affecting our daily lives. This is true with Gen Z, Millennials, Gen X, and Baby Boomers.
Click below to read more about each generation!
Jason Dorsey has led more than 60 generational research studies around the world to separate generational myth from truth.
He believes every generation brings value and that, together, we can unlock the potential of every generation.
“Generations are not boxes. Instead, they are powerful clues that help us better understand, connect with, trust, and influence people of different ages.” – Jason Dorsey
Also known as iGen, this generation is already making their mark on the world—impacting brands, employers, and global conversations. Jason’s new book on Gen Z, a #1 new release on Amazon, is available right now!
Knowing the right birth years for each generation helps you to understand each generation in the context of one another and your own. Note that generational birth years vary around the world.
On The Center for Generational Kinetic’s (CGK’s) website, you’ll find generational research on trends and topics such as spending, employment, trust, technology, and communication—as well as examples of CGK’s custom research for clients around the world.