About Generations

Generational differences, changes, and trends are reshaping industries, disrupting companies, and affecting our daily lives. This is true with Gen Z, Millennials, Gen X, and Baby Boomers.

Click below to read more about each generation. Please keep in mind a core tenet of Jason Dorsey’s work studying generational behaviors.

“Generations are not boxes. Instead, they are powerful clues that help us better understand, connect with, and influence people of different ages.”


Generation Z

Generation Z is now the fastest emerging generation of employees and consumers.

Also known as iGen, this generation is already making their mark on the world—impacting brands, employers, and global conversations. Jason is writing a new book on Gen Z right now!

Learn About Generation Z


Millennials are a huge generation of consumers, employees, and trendsetters.

Also known as Gen Y, this generation is driving massive change, challenge, and hidden opportunities. Jason and his team at The Center believe Millennials are actually two generations.

Learn About Millennials

Generations Birth Years

What are the correct birth years for Gen Z, Millennials, Gen X, and Baby Boomers?

Knowing the right birth years for each generation helps you to understand each generation in the context of one another and your own. Note that generational birth years vary around the world.

Learn the Generations Birth Years

Custom Generational Research

The Center’s team regularly releases research findings on a variety of topics.

On The Center’s website, you’ll find generational data on topics such as trust, spending, employment, and communication—as well as selected examples of The Center’s custom research for clients around the world.

Visit The Center’s Website

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