Jason Dorsey: Researcher and Speaker

  • “One of the most compelling and engaging speakers I’ve come across in my career…equal parts researcher, social anthropologist, and entertainer.” – CEO, Mercedes-Benz USA
  • Recognized for his research, Jason has appeared on over 200 TV shows from 60 Minutes to The Today Show
  • Received over 1,000 standing ovations for his unique keynote presentations 
  • Led more than 70 research studies to uncover the hidden behavioral drivers of consumers, employees, and emerging trends. Adweek calls Jason a “research guru.”
  • “Jason’s work with our team has had a profound impact on how we communicate with our consumers and manage our multi-generational workforce.” – CEO, PepsiCo Foods North America

Jason Dorsey: Generations and Behavioral Researcher and Speaker

Jason’s passion is solving generational challenges for leaders through his unique research discoveries. He delivers results through his unforgettable keynote presentations and custom behavioral research around the world. His talent is applying unexpected discoveries from his 70+ research studies—along with his frontline experience working with over 700 clients—to deliver new solutions and inspiration that drives measurable results. He’s funny, too.

Jason has been featured on 200+ TV shows, including 60 Minutes, The Today Show, CNN, CNBC, and The Early ShowAdweek calls Jason a “research guru” and The New York Times featured him in its cover story on marketing to Millennials. Jason is known for discovering Millennials are breaking into two generations: Mega-llennials and Me-llennials. He’s also acclaimed for his discovery that “Technology is only new if you remember it the way it was before.” Jason was the first to share with the media that COVID-19 was Gen Z’s generation-defining moment.

1,000+ Standing Ovations and Unique Content

The #1 generations keynote speaker, Jason Dorsey has received more than 1,000 standing ovations from audiences as large as 16,000 in an arena—and as many as 100,000 on a single virtual keynote. Jason brings an entirely new approach to understanding and unlocking the potential of each generation. He delivers inspiring and practical insights using his unique high-energy speaking style. Jason’s presentations are highly customized and feature his latest research discoveries and practical solutions specific to your audience, geography, data, and much more.

Jason is known for discovering “Technology is only new if you remember it the way it was before.” He also discovered that Millennials are not tech-savvy but tech-dependent. Jason also leads the annual State of Gen Z® research study. This study has been quoted by media around the world and is the most influential annual Gen Z study, started back in 2016.

Generations and Behavioral Research that Delivers New Insights and Actions

Jason Dorsey is President of The Center for Generational Kinetics. CGK is the leading Gen Z, Millennials, and generational speaking, research, and strategic advisory firm. CGK helps more than 100 clients annually. These clients represent almost every major industry, from global banks and pioneering software companies to automakers, consumer brands, healthcare, retailers, manufacturing, travel, and private equity firms.

Jason and CGK’s PhD-led research team invented Generational Context™, a unique approach to solving generational challenges. This approach leverages the research strengths of CGK, including quantitative and qualitative research. Jason and his team have led more than 70 generational research studies for clients on four continents in multiple languages. His research includes consumers, employees, and hidden behavioral trends.

Bestselling Author of Zconomy: How Gen Z Will Change the Future of Business and What To Do About it

Jason’s newest bestselling book is Zconomy: How Gen Z Will Change the Future of Business—and What To Do About It. Zconomy was a #1 new release on Amazon and featured as a Top 10 Business Book of 2020 by Forbes.com

Jason and his research team at CGK author numerous generational research reports each year. These research reports reveal new and unexpected insights into generations and emerging trends around the world, from fintech and retail to marketing, healthcare, and employment.

A passionate writer, Jason authored his first bestselling book at age 18.

Award-winning Entrepreneur, Advisor, and Board Member

Jason Dorsey is a three-time company founder. He won the Austin Under 40 Entrepreneur of the Year Award for education at age 25, one of the youngest winners ever. He has served on public and private company boards of directors for enterprises with up to $1 billion in annual revenue. Jason advises CEOs, venture capital firms, private equity leaders, startups, and corporate boards across many industries on how to unlock the potential of hidden generational trends to grow faster. His companies have made the Inc 5000 list three times.

Jason is also a Millennial, married to a Gen X’er, and they have a Gen Z daughter!

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The Definitive Book on Gen Z

State of Gen Z 2021-2022 Ad - Download your free reports

Jason Dorsey in the Media

Jason has appeared on more than 200 TV shows!

Jason Dorsey onstage at Global Leadership Summit

Speaking to 100,000 Leaders in Over 100 Countries

Jason received a standing ovation for his keynote at GLS for leaders in 100+ countries. Read what he learned here.


Photos from Jason’s journey:

Jason on 60 Minutes

This was a dream come true. Jason was on 60 Minutes with Morley Safer.

Talking Generations on CNBC

Jason on CNBC Closing Bell discussing Millennials and car buying.

Jason on Fox Business

Jason shared new insights on Millennials and their future.

Signing Books is Awesome

Jason loves signing books and visiting after his keynotes.

Jason wins Austin Under 40!

Jason with family after winning the Austin Under 40 Entrepreneur of the Year at age 25! He was joined by his mom, sister, and grandfather.

Jason with President Clinton

At age 21, Jason was the youngest person appointed to serve on the Board of Directors for the National Campaign Against Youth Violence.

Jason with Barbara Bush

At age 20, Jason keynoted his first national conference for 5,000 leaders with First Lady Barbara Bush. Notice Jason was still wearing braces!

Jason rocking the socks!

Yes, Jason knows how to rock the socks while roller skating.

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