The Center for Generational Kinetics (CGK) is dedicated to unlocking the potential of every generation. CGK’s research, speaking and consulting team works with more than 150 clients each year around the world.
CGK is a trusted research provider and executive advisor to CEOs, corporate boards, private equity, venture capital, industry associations, and the media.
Absolutely! The Center for Generational Kinetics (CGK) is a leader in generational research, strategy, and solutions. CGK leads quantitative, qualitative, and behavioral design research. This ranges from global quantitative studies uncovering the future of the web to retail shop-a-longs, hidden-insights focus groups, and much more. What makes CGK different is our unique Generational Context™ approach and commitment to specific, measurable solutions that our clients can put into use right away.
We study each generation as customers, employees, and trendsetters. Our client work is all custom research, so every project is designed specifically to solve a client’s exact generational challenge or opportunity. We are experts in adapting to each client’s frontline realities and priority constraints, such as working in highly-regulated industries including financial services and healthcare.
I get asked this question a lot—except by our employees!
CGK is led by our CEO and co-founder, Dr. Denise Villa. Dr. Villa brings a powerful research-driven perspective and bold vision to CGK’s services and solutions. She is the first in her family to graduate from college. She then went on to get her master’s and doctorate degrees. Dr. Villa was previously a science teacher and administrator for middle schools and a high school. Her perspective, education, and experience are hugely valuable as our research team studies Gen Z and Millennials in the context of other generations. We are proud that CGK is a majority woman- and minority-owned business.
Contact our friendly office at +1 (512) 259-6877 or [email protected]
You can also visit CGK’s website at GenHQ.com.
We look forward to hearing from you!