The Definitive Book on Generation Z

Are you ready for Gen Z? How will Gen Z impact your business? How will Gen Z shape the future?

Answering these questions is urgent for leaders around the world. Denise Villa, PhD, and Jason Dorsey reveal the insights and solutions you need in their groundbreaking book, and #1 new release on Amazon, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It

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Gen Z is Here!

Gen Z is already 26 years old. They are the fastest-growing generation of employees and the most important group of consumers and trendsetters. Gen Z’s emergence is driving tremendous change, challenge, and opportunity for leaders.

Your Complete and Authoritative Guide to Gen Z

#1 new release on Amazon, written by generational experts Jason Dorsey and Denise Villa, PhD, Zconomy is based on 65+ generational studies with insights from 700+ enterprise clients and includes direct solutions from frontline leaders. Zconomy delivers the unexpected insights, hidden trends, and strategies you need to know to unlock the potential of this exciting generation as they transform employers, brands, and the world.

Solve Your Gen Z Challenges

Zconomy is for leaders, employers, marketers, and parents seeking specific solutions for how to:

  • Recruit, motivate, and retain Gen Z employees at this critical time
  • Market to, sell to, and build Gen Z’s customer loyalty and influence
  • Leverage your own generational strengths for fast results

Why We Wrote Zconomy

  • We are passionate about separating myth from truth when it comes to generations.
  • We wanted to fill the research-based knowledge gap about Gen Z.
  • We believe that every generation can make other generations more valuable.
  • We are also parents of Gen Z! We wanted to know about Gen Z for our family’s benefit—and for yours.

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#1 new release on Amazon, order your copy today!

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“Jason’s work with our team has had a profound impact on how we communicate with our consumers and manage our multigenerational workforce.”

—Steven Williams, CEO, PepsiCo Foods, North America

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Zconomy is available from your favorite local bookstore and these fine book retailers:


Zconomy is a must-read guide from the most authoritative voices on generational studies of our time.”

—Andrea Brimmer, CMO, Ally Financial

Zconomy delivers the step-by-step solutions leaders need to understand Gen Z and take action right away.”

—Steve Cannon, Former CEO, Mercedes-Benz USA

“Listen to Denise and Jason! Every creator, leader, and parent should read this book.”

—Kenan Thompson, longest-tenured cast member, Saturday Night Live

Bestselling Gen Z and Generations Authors and Researchers Dr. Denise Villa and Jason Dorsey

Generational experts Denise VillaPhD, and Jason Dorsey are passionate about unlocking the potential of every generation. They co-found and lead The Center for Generational Kinetics (CGK), the #1 generational research, advisory, and speaking firm in the world.

Portrait - Denise Villa, PhD

Denise Villa, PhD, CEO, sets the vision for the global research, speaking, and consulting firm. She has been featured as a generational expert in The Wall Street Journal and The Washington Post. She has keynoted events on Gen Z from New York and Miami to Dallas and Las Vegas.

Denise began her career as a middle school science teacher before becoming a middle school and high school administrator. She currently serves on non-profit boards and advises CEOs on generational strategy. She completed her undergraduate work at The University of Texas at Austin. She completed her Masters and PhD at Texas State University.

Portrait - Jason Dorsey

Jason Dorsey, President, is passionate about solving generational challenges. He is an acclaimed Gen Z speaker and has led more than 100 generational research studies around the world. As a keynote speaker, he has received over 1,000 standing ovations from Singapore to Paris. Adweek called him a “research guru.”

Jason has served on both public and private company boards of directors. He actively advises CEOs, venture capital firms, private equity firms, and corporate boards. He wrote his first bestselling book at age 18. His passion for separating myth from truth about Gen Z comes in part from being the parent of a Gen Z daughter!

Zconomy is exactly what CEOs, board members, and innovators need to read to strengthen their future with Gen Z. It provides a clear and valuable road map of how to connect and build employee engagement and customer loyalty.”

—Betsy Atkins, Member, Board of Directors, Volvo Cars AB, Wynn Resorts, and Oyo

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