Jason Dorsey: Generations Expert and Researcher in the Media

Jason Dorsey on CBS National News Explaining Gen Z Quitting Jobs and Sharing it on TikTok

Gen Z is quitting their jobs—or being let go—, filming the experience on their phones, and then sharing the video on TikTok! Why is this happening? What do leaders (and parents!) need to know? While this interview might have some generations scratching their heads, Jason explains that TikTok and other social media platforms have been integral in the life stage experiences for many in Gen Z. It is often second nature for them to film all of their life highs and lows—layoffs included—and share them on social media. Watch this interview to see what else Jason identifies as a major reason that younger generations are posting these videos.

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Jason Dorsey representing Hilton and their third-annual 2024 Trends Report

Hilton's 2024 Trends Report

CGK President and co-founder, Jason Dorsey, appeared on 22 TV shows in a single day representing Hilton and their third-annual 2024 Trends Report. He expertly revealed the report’s inspiring discoveries, unexpected travel trends, and shared his passion for data and insights into human behavior. Jason did each of the TV interviews from a live TV setup on a balcony overlooking the beautiful San Antonio Riverwalk at the stunning Canopy by Hilton San Antonio Riverwalk. This spokesperson role has been a big honor for Jason because loves to turn data and insights into media and storylines! Check out the study promo Jason filmed for Hilton here.

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Jason Dorsey on Fox Business - Mornings with Maria

Gen Z, TikTok, and Millennials Living with their Parents

Generations expert Jason Dorsey shares his latest insights into Gen Z and their reliance on TikTok for financial advice as well as why more 20-somethings are living with their parents now than since The Great Depression. This is Jason’s fourth time on the show!

Jason Dorsey and his research team at The Center for Generational Kinetics (CGK) have led more than 70 generational research studies, including their acclaimed annual research study on Gen Z, The State of Gen Z®. In addition, Jason co-authored the bestselling book on Generation Z, Zconomy: How Gen Z Will Change the Future of Business, which Forbes selected as a Top 10 Business Book of 2020.

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Talking About Generation Z on The Today Show

Jason has appeared on The Today Show four times! He was thrilled to return and share his new insights into Generation Z and their employment future. A global Gen Z researcher and expert, Jason co-authored the bestselling Gen Z book, Zconomy: How Gen Z Will Change the Future of Busines—and What To Do About it.

Gen Z’s emergence as employees is important to study as they’re the fastest-growing generation in the workforce and their entry has been heavily impacted by the pandemic. While many employers are struggling to find employees, Gen Z is also struggling to find jobs.

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Talking about Zconomy and Gen Z on National TV!

Generation Z expert and acclaimed generations researcher Jason Dorsey shares new insights and groundbreaking research about Gen Z on national TV. Jason is President of The Center for Generational Kinetics, the leading Gen Z and generations research, speaking, and consulting firm. Jason has worked with over 700 clients around the world, including every major industry.

Jason is on a mission to separate generational myth from truth so leaders can make informed decisions to unlock the potential of every generation. Jason has led numerous Gen Z studies including his annual State of Gen Z research study which is frequently cited in the media.

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Economic Impact of the Pandemic on Gen Z

Jason Dorsey shares new research and his unique perspective on the impact of the pandemic on Gen Z and their career. As CGK’s research has shown, the COVID-19 pandemic is a Generation Defining Moment for Gen Z.

The pandemic is affecting Gen Z’s work, education, and life plans as well as how they’re approaching savings, spending, and more. In this interview, Jason shares what you need to know about Gen Z at this critical time in their emergence. And… the barking dog is on Maria’s set not at Jason’s office. Jason did confirm this was the first time a barking dog joined him on national TV!

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Research Revealed On Headline News

Gen Z, Millennials, and generations frequently make the headlines, but many of the things people say about Gen Z and Millennials are not true.

An experienced media guest, Jason Dorsey brings original, statistically valid national and international data, frontline stories, and his quick wit to debates, breaking news, and important generational trends. Check out this video of him sharing new research on Headline News.

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Jason On 25 TV Shows In One Day!

Ultimate Software partnered with The Center for Generational Kinetics to lead a series of three national studies that uncovered new insights, trends, and solutions for bridging generations.

The custom studies explored everything from generational differences to the best way to drive performance between managers and employees. Watch the video to see highlights from the media tour.