Gen Z, TikTok, and Millennials Living with their Parents
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Over 200 TV Interviews
Jason brings new data and insights about generations and hidden trends
Jason Dorsey has been a generations and trends expert on more than 200 TV interviews. This includes 60 Minutes, The Today Show, 20/20, The Early Show, CNN, BBC, and CNBC—as well as featured in a New York Times cover story on Marketing to Millennials.
An experienced researcher and insights expert, Jason brings perspective, research-driven insights, and always-candid stories to media conversations. Adweek called Jason a “research guru.”
Generations expert Jason Dorsey shares his latest insights into Gen Z and their reliance on TikTok for financial advice as well as why more 20-somethings are living with their parents now than since The Great Depression. This is Jason’s fourth time on the show!
Jason Dorsey and his research team at The Center for Generational Kinetics (CGK) have led more than 70 generational research studies, including their acclaimed annual research study on Gen Z, The State of Gen Z®. In addition, Jason co-authored the bestselling book on Generation Z, Zconomy: How Gen Z Will Change the Future of Business, which Forbes selected as a Top 10 Business Book of 2020.
Talking About Generation Z on The Today Show
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Jason has appeared on The Today Show four times! He was thrilled to return and share his new insights into Generation Z and their employment future. A global Gen Z researcher and expert, Jason co-authored the bestselling Gen Z book, Zconomy: How Gen Z Will Change the Future of Busines—and What To Do About it.
Gen Z’s emergence as employees is important to study as they’re the fastest-growing generation in the workforce and their entry has been heavily impacted by the pandemic. While many employers are struggling to find employees, Gen Z is also struggling to find jobs.
Talking about Zconomy and Gen Z on National TV!
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Generation Z expert and acclaimed generations researcher Jason Dorsey shares new insights and groundbreaking research about Gen Z on national TV. Jason is President of The Center for Generational Kinetics, the leading Gen Z and generations research, speaking, and consulting firm. Jason has worked with over 700 clients around the world, including every major industry.
Jason is on a mission to separate generational myth from truth so leaders can make informed decisions to unlock the potential of every generation. Jason has led numerous Gen Z studies including his annual State of Gen Z research study which is frequently cited in the media.
Economic Impact of the Pandemic on Gen Z
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Jason Dorsey shares new research and his unique perspective on the impact of the pandemic on Gen Z and their career. As CGK’s research has shown, the COVID-19 pandemic is a Generation Defining Moment for Gen Z.
The pandemic is affecting Gen Z’s work, education, and life plans as well as how they’re approaching savings, spending, and more. In this interview, Jason shares what you need to know about Gen Z at this critical time in their emergence. And… the barking dog is on Maria’s set not at Jason’s office. Jason did confirm this was the first time a barking dog joined him on national TV!
Research Revealed On Headline News
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Gen Z, Millennials, and generations frequently make the headlines, but many of the things people say about Gen Z and Millennials are not true.
An experienced media guest, Jason Dorsey brings original, statistically valid national and international data, frontline stories, and his quick wit to debates, breaking news, and important generational trends. Check out this video of him sharing new research on Headline News.
Jason On 25 TV Shows In One Day!
Ultimate Software partnered with The Center for Generational Kinetics to lead a series of three national studies that uncovered new insights, trends, and solutions for bridging generations.
The custom studies explored everything from generational differences to the best way to drive performance between managers and employees. Watch the video to see highlights from the media tour.
More TV interviews and news stories featuring Jason:
Debunking Millennial Myths
Watch Jason discuss Millennials, entitlement, and technology on The CBS Early Show.
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30 Media Interviews!
Jason and America’s SBDCs revealed new national research on entrepreneurship by generation, including Millennials.
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New York Times Cover Story!
Jason was featured in a NY Times Cover Story on Millennials. The story included photos of him in his office.
Talking Millennials on 60 Minutes
Jason was on 60 Minutes explaining Millennials to Morley Safer. The segment catapulted Millennials into widespread conversation.
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Jason on CNBC Closing Bell
Generational differences are affecting the entire auto industry. Jason shared his insights on CNBC The Closing Bell.
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Talking Gen Z on CNBC
Jason shared insight and perspective in this early interview about Gen Z on CNBC Street Signs.
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Millennial Moguls Revealed
Jason talks about Millennial entrepreneurs and the businesses they’re creating.
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Washington Post Feature Story!
The Center for Generational Kinetics was the focus of a feature story—including photos—in The Washington Post about Generation Z. Check it out.
Texas Monthly Cover Story
Jason was included in the cover story about younger generations rebuilding small towns. Growing up in Texas, it’s a big deal to be in Texas Monthly!