Sharing CGK’s Research-Based Insights on Zillennials with CNN!

Exciting news!! Did you see us on CNN sharing our generations discoveries?! As you may know, I’m fascinated by people born on the transition or boundaries of different generations. We’ve been researching these unique groups for years.

At CGK, we term people born within 3 years of the generational boundary Cuspers. These individuals often feel like they are part of two different generations, making them a natural bridge between generations. Interestingly, we often hear that even though they feel like a mix of two generations they tend to identify with one generation a little more than the other. (All of you born on the edge of Gen X and Millennials know what I mean because you often identify more with Gen X!)

CNN reached out to me to learn more about our research on the next emerging group of Cuspers: Zillennials! We have been watching their emergence closely, and I was excited to share our perspective on this unique and exciting group.

Zillennials are born on the cusp or transition from Millennials to Generation Z and they often report that they don’t feel like they are quite Millennial or Gen Z. This is because they encountered certain trends or major events at a very early age or at the tail end of a generation. For example, they may have been just old enough to remember 9/11, but also had COVID hit at a very formative time in their emergence as adults. This sort of duality between generational experiences gives them a unique advantage to relate to the generations on both ends of their experience while also providing them with their own distinct perspective.

Do you know any Zillennials? Or are you a generational Cusper yourself, maybe born on the border of Gen X and Millennials or Boomers and Gen X? Let me know. We would have something in common because I am a Cusper, too.

Thank you, as always, for being on this journey of research, discovery, and keynote speaking with me. If you have a meeting or event coming up where bridging new generational research and practical solutions would be valuable, please reach out. I’d love to speak for you!

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