“Millennials have been the It Generation their entire adolescence to now mid-life. Now a new generation is making fun of Millennials and their funny jeans and calling the 90s ‘vintage.’ It’s been a mental shift for Millennials.”
Working with Adobe Workfront on such a timely and important study was incredibly exciting—and so were the many discoveries we uncovered! It’s rare to see such a big shift in participant responses in only twelve months.
Many Millennials are turning 40 (or more than 40!) this year. Why is this important? Because it means that Millennials are no longer the youngest, up-and-coming generation—instead, they are now the parents of the next generation!
Gen Z needs to be diligent in continuing their personal financial education and doing their research before following every piece of advice given by someone on their favorite platform set to catchy music and visuals.
I shared with Business Insider a trove of our latest research-based insights about the pandemic’s impact on Millennials, including the growing divide between “Me-llennials” vs. “Mega-llenials” and why it matters.
I recently shared my thoughts with PlanAdviser about how the pandemic is impacting Millennials’ savings habits. This is an absolutely important topic, because Millennial savings habits will impact how they view work, education, spending, and future decisions.
The Millennial generation — also known as Gen Y, Digital Natives, or Echo Boomers — has been blamed for the demise of many industries in the last decade. But they’ve had an incredibly valid reason for not keeping these industries afloat: They can’t afford it.
While Millennials are definitely not a “one-size-fits-all” generation, we need to work on drawing attention to the traits that make them uniquely valuable. They can be extremely hard-working, dependable, and confident.
A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind. A recent Association of National Advertisers (ANA) article quotes me and other experts. They discussed Millennial consumers and their emergence into later adulthood.
I was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials! Click here to read the Business Insider article. Today, just two… Read more
Millennials often feel intense pressure to perform at work and think if they take a lunch break, they’ll be viewed as not committed or not loyal.
Can the Millennial and Gen Z generations turn what has been a challenging intro to adulthood into a successful, financially stable future?
According to research our team at CGK led with Broadridge, Millennials want to talk about their finances. And they want that conversation to get personal.
I shared with BizBash.com my top 5 strategies for engaging Millennials and Gen Z at meetings and conferences now.
Our researchers discovered that the Millennials generation is splitting into two generations.
I just returned from headlining a global business conference in Singapore.
