Archive for the ‘Millennials’ Category

Marketing to Millennials and Gen Y: Build trust with authenticity

Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind. A recent Association of National Advertisers (ANA) article quotes me and other experts. They discussed Millennial consumers and their emergence into later adulthood.

Millennials Sales and Marketing

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