A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind. A recent Association of National Advertisers (ANA) article quotes me and other experts. They discussed Millennial consumers and their emergence into later adulthood.
I was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials! Click here to read the Business Insider article. Today, just two… Read more
Millennials often feel intense pressure to perform at work and think if they take a lunch break, they’ll be viewed as not committed or not loyal.
Can the Millennial and Gen Z generations turn what has been a challenging intro to adulthood into a successful, financially stable future?
According to research our team at CGK led with Broadridge, Millennials want to talk about their finances. And they want that conversation to get personal.
I shared with BizBash.com my top 5 strategies for engaging Millennials and Gen Z at meetings and conferences now.
Our researchers discovered that the Millennials generation is splitting into two generations.
I just returned from headlining a global business conference in Singapore.
