Exciting News! I was the Collaboration Partner and Spokesperson for Hilton’s 2024 Trends Report


I’m thrilled to share the release of the Hilton 2024 Trends Report and to be their spokesperson for the discoveries!

I was honored to work with the great team at Hilton to collaborate on this outstanding global trends research study. The third-annual study included more than 10,000 participants from around the world. There are so many great discoveries that touch on every major aspect of travel and reveal surprising insights about the future of travel around the world.

Please click here to watch the study announcement release video—and yes that is me hosting the conversation!

On the study’s website, you can also read a great introduction by Hilton President and CEO, Chris Nassetta, as well as my foreword about the study’s discoveries, importance, and strategic insights for travelers of every generation. Here is a quote from my foreword:

“The Hilton Trends Report fills an important insights gap by exploring four different generations of travelers — and uncovering early signs of Gen Z’s emergence as travel trendsetters from technology, food and work to wellness, leisure, and cultural experiences.”

Below are four of my favorite findings from the 2024 Hilton Trends Report:

  • Across all four generations in the global study, the No. 1 reason people want to travel in 2024 is to rest and recharge
  • 80% of travelers, including 86% of Millennials and 83% of Gen Z, said it’s important to be able to book their entire trip online
  • 64% of global travelers say they aim to reduce other areas of their personal spending to prioritize leisure travel in 2024
  • More than a third of Gen Z and Millennial business travelers say they plan to extend a business trip to enjoy leisure time before or after their work obligations

You can also read about the discoveries in all four major categories uncovered on the study’s website:

Read all the best findings at https://stories.hilton.com/2024trends

I want to give a big congratulations to the entire Hilton global team for having the vision to fuel such an exciting and timely trends study that answers so many important questions about the future of travel!

Consulting Gen Z Generations Leadership Millennials Millennials (Gen Y) Trends Zconomy Zillennials

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