Thanks for visiting my blog. This is where I share my research discoveries, new solutions, interesting interviews, photos, videos, and observations from my travels.
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Colleges and universities across the U.S. were forced to rapidly move to an online format or close completely this past March as they quickly tried to adapt to a situation most have never encountered before: a global pandemic. Now that the fall semester is on the horizon, colleges are trying to determine what higher education should look like in Fall 2020.
I recently shared with CNBC how the pandemic is shaping the future as Gen Z comes of age
I Shared with PlanSponsor Our Latest Insights into Gen Z, Their Personal Finances, and How the Pandemic Will Influence Those Habits Going Forward
What I shared with Business Insider about what our Gen Z data is showing and why it matters
I recently shared my thoughts with PlanAdviser about how the pandemic is impacting Millennials’ savings habits. This is an absolutely important topic, because Millennial savings habits will impact how they view work, education, spending, and future decisions.
The last month has been a challenging time, and employees, customers, and colleagues are looking to company founders for leadership and guidance. What should you say to people who are concerned about their jobs and their future? I shared my experience-based suggestions in a guest post for Next Coast Ventures.
As a Gen Z researcher and author of the soon-to-be-released book Zconomy, I spoke with USA TODAY about how the pandemic is impacting generations differently. It is already clear that the COVID-19 is profoundly impacting Gen Z. Moreover, there are clear-cut signs as to what it will mean for the generation that comes after.
In this time of uncertainty surrounding economic, health, and mobility, it is crucial to learn how people are coping with the COVID-19 pandemic. As a generational researcher who has led more than 65 generational studies around the world, it is clear that this pandemic is the Generational Defining Moment for Gen Z. So, what does that mean?
As I shared with Axios in their recent article, “COVID-19 is going to be the 9/11 of the Gen Z generation.” Yet the extent of the current crisis is unknown, especially as it is still unfolding in real-time. How all of these rapid changes to daily life affect people’s mental health is not yet fully realized (though it will likely have negative effects).
As a generational researcher and strategist, I am closely researching the impact of COVID-19 on Gen Z. The oldest members of this rapidly-emerging generation are already 24 years old. My team is monitoring how the pandemic will change the attitudes, behaviors, and expectations of this generation.
Delivering outstanding virtual events is critical for leaders, meeting planners, and participants. Now, as every organization is feeling the impact of the COVID-19 pandemic, virtual events have moved from a luxury to a necessity. Here are my top five insights for fantastic virtual events.
Jason Dorsey and Denise Villa, Ph.D., share an update on COVID-19. Based on CGK’s research, we believe the COVID-19 pandemic is the most formative Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood.
The Millennial generation — also known as Gen Y, Digital Natives, or Echo Boomers — has been blamed for the demise of many industries in the last decade. But they’ve had an incredibly valid reason for not keeping these industries afloat: They can’t afford it.
While Millennials are definitely not a “one-size-fits-all” generation, we need to work on drawing attention to the traits that make them uniquely valuable. They can be extremely hard-working, dependable, and confident.
It’s exciting to see Gen Z emerge as buyers in the home market. We are just beginning to shape a deep, research-based understanding of Gen Z as consumers, and at CGK, we are eagerly researching Gen Z to see what kind of impact this up-and-coming generation will make on our world.
VOA interviewed CGK President and generational speaker, Jason Dorsey, who discussed how Millennials are finally starting to emerge from the financial difficulty of their early years. This is welcome news for the generation that had such a rocky coming-of-age.
A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind. A recent Association of National Advertisers (ANA) article quotes me and other experts. They discussed Millennial consumers and their emergence into later adulthood.
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019. This… Read more
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.
