Join Jason's Email Newsletter

Get all the following in monthly newsletter:

  • Get the latest news on hidden generational trends affecting your workplace, career, and personal life
  • Uncover brand new solutions for growing your sales, marketing, and influence
  • Get the most up-to-date research discoveries on Gen Z, Millennials, and generations from The Center for Generational Kinetics
  • Learn what you need to know to lead every generation
  • Solve the challenge of staying up to date with generations, research, and technology
  • All in one email with great links you can read, watch, and share
  • And so much more!

Subscribe Today

Invite Jason Dorsey to speak at your event.

Request Speaking Info

Marketing to Millennials and Gen Y: Build trust with authenticity

Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind. A recent Association of National Advertisers (ANA) article quotes me and other experts. They discussed Millennial consumers and their emergence into later adulthood.

Millennials Sales and Marketing