Thanks for visiting my blog. This is where I share my research discoveries, new solutions, interesting interviews, photos, videos, and observations from my travels.
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What happens when you combine Gen Z’s burgeoning consumer influence, social media savvy, and Hollywood’s prowess for spotting emerging talent: Hollywood agents finding their newest talent on TikTok, of course!
For the first time ever, many businesses, organizations, and nonprofits are employing five different generations at the same time. That’s right. Five generations! This means leaders are recruiting, retaining, training, communicating, and seeking to drive innovation with Gen Z, Millennials, Generation X, and Baby Boomers at the same time.
After 20+ years of speaking, I love that I am still learning, adapting, delivering new presentations, racing through airports to make flights, and getting to work with such awesome clients
As of September 2020, TikTok has grown by 75% and filtered into intergenerational use—signaling Gen Z’s influence in leading consumer behavior which has been likened to what Millennials did with Facebook and Instagram. In fact, TikTok was the most visited website in 2021!!!
Mobile homes have often gotten a bad rap, but now they are getting a new look as a much more affordable option during a red hot real estate market.
The COVID pandemic is the generation-defining event for Gen Z. The effects of the pandemic will shape the rest of Gen Z’s lives. Recently, I spoke with AXIOS to share The Center for Generational Kinetics’ latest research on the challenges many in Gen Z are experiencing as they move further through the pandemic (and, hopefully, enter the post-pandemic period!).
The COVID-19 pandemic is Gen Z’s generational marker. The social and emotional damage this pandemic has had—and will continue to have—on Gen Z cannot be overstated. Candidly, we need to talk about this much more so that it becomes a safe and constructive conversation as we all work to help this generation, their families, and their communities.
I was thrilled to keynote an in-person leadership event in Oregon and sign 300 copies of Zconomy! The questions from attendees were fantastic and we had four generations in attendance. One area I really focused on during my half-day presentation: generational empathy.
Today’s recruiting and retention challenge is affecting employers of all sizes and all industries. I believe that hidden within this challenge is a huge opportunity for leaders and companies to demonstrate their culture, mission, and why they provide a great place to work and build a career. I shared how to do this in my talk…
I was thrilled to deliver my first-ever keynote in athletic wear, including a bold red t-shirt! The best part: I got to share my favorite research discoveries at the intersection of fitness, marketing, employment, and Gen Z retail trends.
Many 40-year-old and older Millennials feel a connection to both Gen X and Millennial generations, having had experience with both analog and digital worlds. In a sense, those born on the cusp between the Millennial and Gen X generations feel like they often have one foot in both worlds.
As innovative companies seek to meet Gen Z’s desire for sustainability and improving the planet, a new and important challenge has emerged: greenwashing. Understanding greenwashing and how to avoid it will keep brands away from trouble and lead them towards growth.
Millennials are the most interconnected generation to fully emerge as adults. This generation was the first generation to grow up with the rise of personal computers, smartphones, the internet, and the constant streaming of global information from an early age.
The most memorable part for me was General Funk presenting my dad with a US flag that flew over the Yorktown battlefield on July 4th. My dad was speechless. It was an unforgettable day for my dad and a great day to talk about Gen Z and what leaders need to know now.
What you may not know is that my first “office job” was at a financial services firm! The internship I had at age 18—which I got by cold calling the firm—had a significant impact on my life, including showing me the immense impact a great financial advisor can have on an individual, their family, and generations to come.
What would you do if you were being inducted into your industry’s Hall of Fame? This was not a question I ever considered. But now I know the answer. I would jump up and down while cheering across the stage!
“Millennials have been the It Generation their entire adolescence to now mid-life. Now a new generation is making fun of Millennials and their funny jeans and calling the 90s ‘vintage.’ It’s been a mental shift for Millennials.”
Candidly, I have missed the energy, excitement, laughter, and learning of a full convention center ballroom. This event was the first large ballroom keynote I’ve delivered since March 20, 2020. I was incredibly inspired to share my message about unlocking the potential of every generation…
Without question, the pandemic has put a new lens on how Gen Z thinks about their future, from education and living arrangements to work and personal finances. One key first step for Gen Z will be navigating their entry into the workforce as they seek to expand their independence as emerging adults and trendsetters.
Working with Adobe Workfront on such a timely and important study was incredibly exciting—and so were the many discoveries we uncovered! It’s rare to see such a big shift in participant responses in only twelve months.
