As of September 2020, TikTok has grown by 75% and filtered into intergenerational use—signaling Gen Z’s influence in leading consumer behavior which has been likened to what Millennials did with Facebook and Instagram. In fact, TikTok was the most visited website in 2021!!!
The COVID pandemic is the generation-defining event for Gen Z. The effects of the pandemic will shape the rest of Gen Z’s lives. Recently, I spoke with AXIOS to share The Center for Generational Kinetics’ latest research on the challenges many in Gen Z are experiencing as they move further through the pandemic (and, hopefully, enter the post-pandemic period!).
The COVID-19 pandemic is Gen Z’s generational marker. The social and emotional damage this pandemic has had—and will continue to have—on Gen Z cannot be overstated. Candidly, we need to talk about this much more so that it becomes a safe and constructive conversation as we all work to help this generation, their families, and their communities.
I was thrilled to keynote an in-person leadership event in Oregon and sign 300 copies of Zconomy! The questions from attendees were fantastic and we had four generations in attendance. One area I really focused on during my half-day presentation: generational empathy.
I was thrilled to deliver my first-ever keynote in athletic wear, including a bold red t-shirt! The best part: I got to share my favorite research discoveries at the intersection of fitness, marketing, employment, and Gen Z retail trends.
As innovative companies seek to meet Gen Z’s desire for sustainability and improving the planet, a new and important challenge has emerged: greenwashing. Understanding greenwashing and how to avoid it will keep brands away from trouble and lead them towards growth.
The most memorable part for me was General Funk presenting my dad with a US flag that flew over the Yorktown battlefield on July 4th. My dad was speechless. It was an unforgettable day for my dad and a great day to talk about Gen Z and what leaders need to know now.
Candidly, I have missed the energy, excitement, laughter, and learning of a full convention center ballroom. This event was the first large ballroom keynote I’ve delivered since March 20, 2020. I was incredibly inspired to share my message about unlocking the potential of every generation…
Without question, the pandemic has put a new lens on how Gen Z thinks about their future, from education and living arrangements to work and personal finances. One key first step for Gen Z will be navigating their entry into the workforce as they seek to expand their independence as emerging adults and trendsetters.
One of the biggest takeaways from TikTok and “Style Tribes” is that it all speaks to something much deeper than the latest trends in fashion: it is the desire to belong, and TikTok makes that happen.
Gen Z needs to be diligent in continuing their personal financial education and doing their research before following every piece of advice given by someone on their favorite platform set to catchy music and visuals.
What really made this event memorable was my client had a 15-person film crew there to produce, direct, and film it! This included everything from sound, lighting, and filmography to makeup and stage design.
Growing up in rural Texas, I never dreamed I’d be presenting to leaders across Asia, let alone 500 of them reading a book I wrote as part of their business growth and innovation strategy.
While Gen Z shares in the story that they clearly feel overwhelmed by all of the changes and lost opportunities that the pandemic has brought to them, the future is still bright for this inspiring generation that has navigated an incredibly difficult time.
This moment in time is important for understanding Gen Z as both renters and trendsetters because they comprise the entire cohort of emerging adult renters (ages 18 to 25) and are driving not only rental trends but mobility trends, community amenities, and so much more in the rental market!
For many in Gen Z, COVID-19 brought not only a pandemic but a huge economic headwind that they will now face for years as they seek to get back on track or make entirely new career and life plans.
What I shared on national TV with Fox Business to help business leaders understand the next wave of consumers who can unlock growth and innovation—now and for decades to come: Gen Z.
I shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some companies are already succeeding.
In this research-driven article in MarketWatch, I shared with exactly what you need to know to connect to Gen Z now by keeping these key trends in mind.
I am thrilled to share that our new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes! This is incredibly exciting for Dr. Villa and me. Read an excerpt from the Forbes.com article.
