One of the biggest takeaways from TikTok and “Style Tribes” is that it all speaks to something much deeper than the latest trends in fashion: it is the desire to belong, and TikTok makes that happen.
Gen Z needs to be diligent in continuing their personal financial education and doing their research before following every piece of advice given by someone on their favorite platform set to catchy music and visuals.
What really made this event memorable was my client had a 15-person film crew there to produce, direct, and film it! This included everything from sound, lighting, and filmography to makeup and stage design.
Growing up in rural Texas, I never dreamed I’d be presenting to leaders across Asia, let alone 500 of them reading a book I wrote as part of their business growth and innovation strategy.
While Gen Z shares in the story that they clearly feel overwhelmed by all of the changes and lost opportunities that the pandemic has brought to them, the future is still bright for this inspiring generation that has navigated an incredibly difficult time.
This moment in time is important for understanding Gen Z as both renters and trendsetters because they comprise the entire cohort of emerging adult renters (ages 18 to 25) and are driving not only rental trends but mobility trends, community amenities, and so much more in the rental market!
For many in Gen Z, COVID-19 brought not only a pandemic but a huge economic headwind that they will now face for years as they seek to get back on track or make entirely new career and life plans.
What I shared on national TV with Fox Business to help business leaders understand the next wave of consumers who can unlock growth and innovation—now and for decades to come: Gen Z.
I shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some companies are already succeeding.
In this research-driven article in MarketWatch, I shared with exactly what you need to know to connect to Gen Z now by keeping these key trends in mind.
I am thrilled to share that our new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes! This is incredibly exciting for Dr. Villa and me. Read an excerpt from the Forbes.com article.
The feature story in Texas CEO Magazine focused on an interview with Denise Villa, Ph.D., and me and covered the surprising research-based insights and strategies from our definitive book about Gen Z, Zconomy.
I’ve come to love the virtual presentation experience, but I must admit I’ve missed speaking in front of a live audience. So, when a repeat client asked if I would keynote their in-person, hybrid event, I said yes!
After two years of work, we were incredibly excited to finally see Zconomy published by HarperCollins and even more excited when it became a #1 New Release on Amazon!
When large in-person gatherings cannot be held, a spectacular virtual speaker can make all the difference in keeping engagement levels high and driving results. I look forward to working with you to deliver an amazing virtual event!
I was recently interviewed by Yahoo! News to discuss several important topics affecting Gen Z. Using CGK’s latest research, I shared about CGK’s work investigating Gen Z’s behaviors in the midst of a pandemic, worldwide protests, and a rapidly changing economic reality that leaders are working hard to stay ahead of.
Kathryn Lundstrom from Adweek recently spoke with me to discuss the state of Gen Z. I shared CGK’s latest national Gen Z research findings, in partnership with WP Engine, specific to Gen Z’s relationship with technology, society, and how they behave as consumers.
I was recently interviewed by Yahoo! News to discuss several important topics affecting Gen Z. Using CGK’s latest research, I shared about CGK’s work investigating Gen Z’s behaviors in the midst of a pandemic, worldwide protests, and a rapidly changing economic reality that leaders are working hard to stay ahead of.
Sincethe pandemic spread from country to country in the early part of the year, many graduating seniors have been reexamining their plans going forward, according to a new survey. As a generational researcher and author of the forthcoming book, Zconomy, I shared some of CGK’s latest insights with Michelle Fox of CNBC about the new data as it relates to Gen Z and graduating high school seniors.
Colleges and universities across the U.S. were forced to rapidly move to an online format or close completely this past March as they quickly tried to adapt to a situation most have never encountered before: a global pandemic. Now that the fall semester is on the horizon, colleges are trying to determine what higher education should look like in Fall 2020.
