Zconomy is a #1 New Release on Amazon!
After two years of work, we were incredibly excited to finally see Zconomy published by HarperCollins and even more excited when it became a #1 New Release on Amazon!
Archive for the ‘Gen Z’ Category
Let’s Make Your Next Virtual Conference, Meeting, or Online Event a Resounding Success!
When large in-person gatherings cannot be held, a spectacular virtual speaker can make all the difference in keeping engagement levels high and driving results. I look forward to working with you to deliver an amazing virtual event!
The Pandemic Has Impacted All Generations, Especially Gen Z
I was recently interviewed by Yahoo! News to discuss several important topics affecting Gen Z. Using CGK’s latest research, I shared about CGK’s work investigating Gen Z’s behaviors in the midst of a pandemic, worldwide protests, and a rapidly changing economic reality that leaders are working hard to stay ahead of.
Gen Z Are Not “Millennials 2.0”
Kathryn Lundstrom from Adweek recently spoke with me to discuss the state of Gen Z. I shared CGK’s latest national Gen Z research findings, in partnership with WP Engine, specific to Gen Z’s relationship with technology, society, and how they behave as consumers.
The Coronavirus Will Define Gen Z: From How They Shop and How They Choose Jobs to How They Will Change the World
I was recently interviewed by Yahoo! News to discuss several important topics affecting Gen Z. Using CGK’s latest research, I shared about CGK’s work investigating Gen Z’s behaviors in the midst of a pandemic, worldwide protests, and a rapidly changing economic reality that leaders are working hard to stay ahead of.
One in Two Graduating High School Seniors Are Changing Their Fall 2020 Expectations
Sincethe pandemic spread from country to country in the early part of the year, many graduating seniors have been reexamining their plans going forward, according to a new survey. As a generational researcher and author of the forthcoming book, Zconomy, I shared some of CGK’s latest insights with Michelle Fox of CNBC about the new data as it relates to Gen Z and graduating high school seniors.
The Pandemic Has Changed College Dramatically
Colleges and universities across the U.S. were forced to rapidly move to an online format or close completely this past March as they quickly tried to adapt to a situation most have never encountered before: a global pandemic. Now that the fall semester is on the horizon, colleges are trying to determine what higher education should look like in Fall 2020.
A Defining Moment: The Impacts of the Pandemic on Gen Z and What It Means for the Generation Going Forward
I recently shared with CNBC how the pandemic is shaping the future as Gen Z comes of age
Gen Z Driven to Save
I Shared with PlanSponsor Our Latest Insights into Gen Z, Their Personal Finances, and How the Pandemic Will Influence Those Habits Going Forward
Gen Z During the Pandemic: One Generation, Four Different Experiences
What I shared with Business Insider about what our Gen Z data is showing and why it matters
Communicating During a Crisis
The last month has been a challenging time, and employees, customers, and colleagues are looking to company founders for leadership and guidance. What should you say to people who are concerned about their jobs and their future? I shared my experience-based suggestions in a guest post for Next Coast Ventures.
Generation ‘C’? Predictions About the Pandemic’s Impact on Gen Z and the Next Generation
As a Gen Z researcher and author of the soon-to-be-released book Zconomy, I spoke with USA TODAY about how the pandemic is impacting generations differently. It is already clear that the COVID-19 is profoundly impacting Gen Z. Moreover, there are clear-cut signs as to what it will mean for the generation that comes after.
Gen Z’s Experience During the Great Recession Will Guide Them in the Time of the Coronavirus
In this time of uncertainty surrounding economic, health, and mobility, it is crucial to learn how people are coping with the COVID-19 pandemic. As a generational researcher who has led more than 65 generational studies around the world, it is clear that this pandemic is the Generational Defining Moment for Gen Z. So, what does that mean?
COVID-19: “The 9/11 of Generation Z”
As I shared with Axios in their recent article, “COVID-19 is going to be the 9/11 of the Gen Z generation.” Yet the extent of the current crisis is unknown, especially as it is still unfolding in real-time. How all of these rapid changes to daily life affect people’s mental health is not yet fully realized (though it will likely have negative effects).
COVID-19 Will Define Gen Z And The Next Generation
As a generational researcher and strategist, I am closely researching the impact of COVID-19 on Gen Z. The oldest members of this rapidly-emerging generation are already 24 years old. My team is monitoring how the pandemic will change the attitudes, behaviors, and expectations of this generation.
Gen Z and COVID-19 Update: A Generation Defining Moment
Jason Dorsey and Denise Villa, Ph.D., share an update on COVID-19. Based on CGK’s research, we believe the COVID-19 pandemic is the most formative Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood.
Gen Z Reveals Themselves to Be Practical Home-Owners
It’s exciting to see Gen Z emerge as buyers in the home market. We are just beginning to shape a deep, research-based understanding of Gen Z as consumers, and at CGK, we are eagerly researching Gen Z to see what kind of impact this up-and-coming generation will make on our world.
Millennials and Gen Z have resurrected some surprising trends
A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
CGK featured on NPR Marketplace explaining Gen Z as consumers
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019. This… Read more
Gen Z is poised to drive dramatic change in the retail experience
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.