Gen Z Driven to Save
I Shared with PlanSponsor Our Latest Insights into Gen Z, Their Personal Finances, and How the Pandemic Will Influence Those Habits Going Forward
Archive for the ‘Gen Z’ Category
Gen Z During the Pandemic: One Generation, Four Different Experiences
What I shared with Business Insider about what our Gen Z data is showing and why it matters
Communicating During a Crisis
The last month has been a challenging time, and employees, customers, and colleagues are looking to company founders for leadership and guidance. What should you say to people who are concerned about their jobs and their future? I shared my experience-based suggestions in a guest post for Next Coast Ventures.
Generation ‘C’? Predictions About the Pandemic’s Impact on Gen Z and the Next Generation
As a Gen Z researcher and author of the soon-to-be-released book Zconomy, I spoke with USA TODAY about how the pandemic is impacting generations differently. It is already clear that the COVID-19 is profoundly impacting Gen Z. Moreover, there are clear-cut signs as to what it will mean for the generation that comes after.
Gen Z’s Experience During the Great Recession Will Guide Them in the Time of the Coronavirus
In this time of uncertainty surrounding economic, health, and mobility, it is crucial to learn how people are coping with the COVID-19 pandemic. As a generational researcher who has led more than 65 generational studies around the world, it is clear that this pandemic is the Generational Defining Moment for Gen Z. So, what does that mean?
COVID-19: “The 9/11 of Generation Z”
As I shared with Axios in their recent article, “COVID-19 is going to be the 9/11 of the Gen Z generation.” Yet the extent of the current crisis is unknown, especially as it is still unfolding in real-time. How all of these rapid changes to daily life affect people’s mental health is not yet fully realized (though it will likely have negative effects).
COVID-19 Will Define Gen Z And The Next Generation
As a generational researcher and strategist, I am closely researching the impact of COVID-19 on Gen Z. The oldest members of this rapidly-emerging generation are already 24 years old. My team is monitoring how the pandemic will change the attitudes, behaviors, and expectations of this generation.
Gen Z and COVID-19 Update: A Generation Defining Moment
Jason Dorsey and Denise Villa, Ph.D., share an update on COVID-19. Based on CGK’s research, we believe the COVID-19 pandemic is the most formative Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood.
Gen Z Reveals Themselves to Be Practical Home-Owners
It’s exciting to see Gen Z emerge as buyers in the home market. We are just beginning to shape a deep, research-based understanding of Gen Z as consumers, and at CGK, we are eagerly researching Gen Z to see what kind of impact this up-and-coming generation will make on our world.
Millennials and Gen Z have resurrected some surprising trends
A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
CGK featured on NPR Marketplace explaining Gen Z as consumers
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019. This… Read more
Gen Z is poised to drive dramatic change in the retail experience
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.
61 million Gen Z will soon enter the workforce and bring big changes with them
CGK’s CEO, Dr. Denise Villa, was quoted in a new CNBC article about the impending flood of Gen Z into the workforce. As a generation with no memory of life before smartphones,… Read more
Gen Z and tech dependency: How the youngest generation interacts differently with the digital world
The term “tech-savvy” conjures images of young digital savants effortlessly manipulating technology in ways that people from older generations often struggle to emulate. This perception can exacerbate generational divides. With… Read more
Want to attract Gen Z talent? Have a 3G culture.
The Class of 2019’s expectations fall into three general areas, all of which reside under the broader umbrella of “culture.”
Millennials & Gen Z: Rethinking Financial Security
Can the Millennial and Gen Z generations turn what has been a challenging intro to adulthood into a successful, financially stable future?
How to Recruit Gen Z Employees: 4 Strategies
As employers look to attract Gen Z, they need to be looking at them as an entirely new generation and not just an extension of the Millennials.
How can you make your meetings and conferences a hit with Millennials and Gen Z?
I shared with BizBash.com my top 5 strategies for engaging Millennials and Gen Z at meetings and conferences now.
Standing Ovation at Gen Z Speaking Event in Singapore!
I just returned from headlining a global business conference in Singapore.
How to Recruit Gen Z with Employee Referrals
What is the best way to drive direct employee referrals of other applicants??