Zconomy is a #1 New Release on Amazon!

Screenshot of Zconomy book on Amazon with #1 New Release circled in red, and header that says "Zconomy is a #1 New Release on Amazon"

I Am Thrilled to Share That Our New Book About Gen Z is a National Bestseller

Exciting news: Zconomy is a national bestseller! This news is incredibly exciting to share with you—and so exciting to read on Amazon! As you may know, Dr. Denise Villa and I have been researching, writing, and editing our new Gen Z book, Zconomy, for more than two years. This book speaks to the heart of our mission to separate generational myth from truth with data and firsthand stories, especially in this time of generational change, challenge, uncertainty, and emergence.

This emergence is particularly true with Generation Z, who is already 24 years and the fastest-growing generation of employees in the workforce and the most important group of consumer trendsetters. For the last two years, Dr. Villa and I have been leading extensive national and international research on Gen Z, interviewing Gen Z as well as their employers, marketers, and parents, and compiling the best strategies for unlocking the tremendous potential of this exciting generation.

All of our best research, including insights from CGK’s 65+ generational studies and frontline insights gleaned from our more than 700 clients around the world, culminated in Zconomy: How Gen Z Will Change the Future of Business—and What To Do About It (HarperCollins, 2020). We even included our latest perspective about the impact of COVID-19 on Gen Z as well as specific trends we plan to continue watching closely.

After two years of work, we were incredibly excited to finally see Zconomy published by HarperCollins and even more excited when it became a #1 New Release on Amazon!

Zconomy authors Jason Dorsey and Denise Villa, PhD, holding Zconomy books and smiling

Me and Denise Villa, PhD, with the first copies of Zconomy!

We want to say a HUGE thank you to all of you who have been on this journey of generational discovery with us, including our family, friends, clients, and advocates. We’d especially like to thank all the Gen Zers who shared their firsthand stories and perspective with us in creating the book and the specific solutions to unlock their potential as employees, customers, and trendsetters.

Finally seeing the book in hardcover(!) along with testimonials from leaders we deeply respect and who inspire us was awesome. Here are three examples:

Zconomy is a must-read guide from the most authoritative voices on generational studies of our time” -Andrea Brimmer, CMO, Ally Financial

Zconomy is exactly what CEOs, board members, and innovators need to read to strengthen their future with Gen Z.” -Betsy Atkins, member of the boards of directors of Volvo, Wynn Resorts, and Oyo

“Listen to Denise and Jason! Every creator, leader, and parent should read this book.” -Kenan Thompson, longest-tenured cast member of Saturday Night Live

If you haven’t ordered your copy of Zconomy, or downloaded the audiobook which Denise and I recorded ourselves, please do so. We are excited to share our generational discoveries with you and unlock the tremendous potential of Gen Z at this pivotal time in their emergence.

Big thank you, again, to each of you who has been on this journey with us. After leading The Center for Generational Kinetics for 13 years, we feel like we are just getting started!

With gratitude,


Gen Z Research Zconomy

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