Archive for the ‘Research’ Category

On BBC Debating if Gen Z is Actually “Weaker” Than Older Generations. My answer may surprise you.

The reality is that Gen Z is coming of age facing a variety of challenges that other generations have not faced at the same life stage, most notably the Covid-19 pandemic and the always-on pressure of social media directly to their smartphone. Add in the mental-health challenges of social distancing and isolation during the pandemic, distance-learning challenges, and all the formative elements of young adulthood, and it’s easy to see why the generation is feeling like it’s a challenging time.

Gen Z Generations Media Research

The Lasting Changes Ahead for Generation Z—aka Generation COVID

The COVID pandemic is the generation-defining event for Gen Z. The effects of the pandemic will shape the rest of Gen Z’s lives. Recently, I spoke with AXIOS to share The Center for Generational Kinetics’ latest research on the challenges many in Gen Z are experiencing as they move further through the pandemic (and, hopefully, enter the post-pandemic period!).

Gen Z Generations Research

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