Archive for the ‘Research’ Category

Gen Z woman wearing face mask to protect health from COVID-19

Gen Z and COVID-19 Update: A Generation Defining Moment

Jason Dorsey and Denise Villa, Ph.D., share an update on COVID-19. Based on CGK’s research, we believe the COVID-19 pandemic is the most formative Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood.

Gen Z Generations Research

Gen Z and tech dependency: How the youngest generation interacts differently with the digital world

The term “tech-savvy” conjures images of young digital savants effortlessly manipulating technology in ways that people from older generations often struggle to emulate. This perception can exacerbate generational divides. With… Read more

Gen Z Research Technology

We discovered Millennials are splitting into two generations. Economically, that is.

We Made an Important Millennial Discovery–and it Trended on Business Insider!

Our researchers discovered that the Millennials generation is splitting into two generations.

Media Millennials Research

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