TikTok and Gen Z: Now is the Time for Established Companies to Connect
I shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some companies are already succeeding.
Archive for the ‘Research’ Category
As Seen on MarketWatch! Connecting with Gen Z: The 7 Key Insights You Need to Know Now
In this research-driven article in MarketWatch, I shared with exactly what you need to know to connect to Gen Z now by keeping these key trends in mind.
New Generational Research Reports from CGK – Available Online Now
To help leaders understand, engage, and innovate to serve each generation during this unprecedented time, CGK released several executive reports featuring the most important findings from our cross-generational studies during the COVID-19 pandemic.
Speaking In-Person After Six Months of Virtual-Only Events
I’ve come to love the virtual presentation experience, but I must admit I’ve missed speaking in front of a live audience. So, when a repeat client asked if I would keynote their in-person, hybrid event, I said yes!
Zconomy is a #1 New Release on Amazon!
After two years of work, we were incredibly excited to finally see Zconomy published by HarperCollins and even more excited when it became a #1 New Release on Amazon!
Gen Z and COVID-19 Update: A Generation Defining Moment
Jason Dorsey and Denise Villa, Ph.D., share an update on COVID-19. Based on CGK’s research, we believe the COVID-19 pandemic is the most formative Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood.
Gen Z and tech dependency: How the youngest generation interacts differently with the digital world
The term “tech-savvy” conjures images of young digital savants effortlessly manipulating technology in ways that people from older generations often struggle to emulate. This perception can exacerbate generational divides. With… Read more
We Made an Important Millennial Discovery–and it Trended on Business Insider!
Our researchers discovered that the Millennials generation is splitting into two generations.