The COVID pandemic is the generation-defining event for Gen Z. The effects of the pandemic will shape the rest of Gen Z’s lives. Recently, I spoke with AXIOS to share The Center for Generational Kinetics’ latest research on the challenges many in Gen Z are experiencing as they move further through the pandemic (and, hopefully, enter the post-pandemic period!).
Many 40-year-old and older Millennials feel a connection to both Gen X and Millennial generations, having had experience with both analog and digital worlds. In a sense, those born on the cusp between the Millennial and Gen X generations feel like they often have one foot in both worlds.
As innovative companies seek to meet Gen Z’s desire for sustainability and improving the planet, a new and important challenge has emerged: greenwashing. Understanding greenwashing and how to avoid it will keep brands away from trouble and lead them towards growth.
Millennials are the most interconnected generation to fully emerge as adults. This generation was the first generation to grow up with the rise of personal computers, smartphones, the internet, and the constant streaming of global information from an early age.
What you may not know is that my first “office job” was at a financial services firm! The internship I had at age 18—which I got by cold calling the firm—had a significant impact on my life, including showing me the immense impact a great financial advisor can have on an individual, their family, and generations to come.
What would you do if you were being inducted into your industry’s Hall of Fame? This was not a question I ever considered. But now I know the answer. I would jump up and down while cheering across the stage!
Working with Adobe Workfront on such a timely and important study was incredibly exciting—and so were the many discoveries we uncovered! It’s rare to see such a big shift in participant responses in only twelve months.
One of the biggest takeaways from TikTok and “Style Tribes” is that it all speaks to something much deeper than the latest trends in fashion: it is the desire to belong, and TikTok makes that happen.
Surreal! I just spoke to thousands of leaders around the world as an AVATAR!!! Yes, you read that right, I was an avatar.
While Gen Z shares in the story that they clearly feel overwhelmed by all of the changes and lost opportunities that the pandemic has brought to them, the future is still bright for this inspiring generation that has navigated an incredibly difficult time.
I shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some companies are already succeeding.
In this research-driven article in MarketWatch, I shared with exactly what you need to know to connect to Gen Z now by keeping these key trends in mind.
To help leaders understand, engage, and innovate to serve each generation during this unprecedented time, CGK released several executive reports featuring the most important findings from our cross-generational studies during the COVID-19 pandemic.
I’ve come to love the virtual presentation experience, but I must admit I’ve missed speaking in front of a live audience. So, when a repeat client asked if I would keynote their in-person, hybrid event, I said yes!
After two years of work, we were incredibly excited to finally see Zconomy published by HarperCollins and even more excited when it became a #1 New Release on Amazon!
Jason Dorsey and Denise Villa, Ph.D., share an update on COVID-19. Based on CGK’s research, we believe the COVID-19 pandemic is the most formative Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood.
The term “tech-savvy” conjures images of young digital savants effortlessly manipulating technology in ways that people from older generations often struggle to emulate. This perception can exacerbate generational divides. With… Read more
Our researchers discovered that the Millennials generation is splitting into two generations.
