A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019. This… Read more
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.
CGK’s CEO, Dr. Denise Villa, was quoted in a new CNBC article about the impending flood of Gen Z into the workforce. As a generation with no memory of life before smartphones,… Read more
The term “tech-savvy” conjures images of young digital savants effortlessly manipulating technology in ways that people from older generations often struggle to emulate. This perception can exacerbate generational divides. With… Read more
The Class of 2019’s expectations fall into three general areas, all of which reside under the broader umbrella of “culture.”
Can the Millennial and Gen Z generations turn what has been a challenging intro to adulthood into a successful, financially stable future?
As employers look to attract Gen Z, they need to be looking at them as an entirely new generation and not just an extension of the Millennials.
I shared with BizBash.com my top 5 strategies for engaging Millennials and Gen Z at meetings and conferences now.
I just returned from headlining a global business conference in Singapore.
What is the best way to drive direct employee referrals of other applicants??
“What are your favorite tips for getting Gen Z job applicants?”
How many reviews does Gen Z read before making a first-time purchase online?
In our new State of Gen Z 2018 research report, we uncovered how strongly Gen Z feels about online influencers.
Watch my video to find out if college debt will impact Gen Z the same as it did Millennials.
How attached is Gen Z to their smartphones? My team and I led a national study to uncover the answer.
Read about the five factors you need to consider when you’re looking for a Gen Z keynote speaker.
Learn how Gen Z tweens are unexpectedly influencing a tremendous amount of spending in my CNBC interview.
