CGK research receives national media attention!

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Zconomy Was Featured on Forbes List of Top Four Books to Help You Reach New Levels of Success

Generation Z is the fastest growing generation in the workforce today, the most valuable generation of emerging consumers, and the greatest driver of technology adoption around the world. Dr. Denise Villa and I researched and co-wrote Zconomy to help leaders in every industry, of every generation, in all geographies best prepare for, understand, and unlock the extraordinary potential of Gen Z at this pivotal time in their emergence. 

Gen Z Leadership Research

Gen Z Investors Have Been Hit Hard by the Stock Market and Cryptocurrency Crash and are Rethinking Their Investment Approach

The current stock market crash and cryptocurrency winter are a shock to every generation, but could be especially formative to Gen Z as they move forward as investors. It’s critically important that the generation not give up on investing but learn from this experience and apply lessons to become better investors as Gen Z has the most time to compound their gains of any adult generation right now!

Gen Z Investing Research

Gen Z and the Great Resignation? It turns out many Gen Z workers are thinking about their next job. Are you doing what it takes to keep them? Watch my Yahoo! Finance interview to hear CGK’s surprising discoveries into Gen Z workforce trends

One new trend to pay close attention to that we are studying at CGK: Ghosting. This is what happens when an employee is hired, agrees to show up to work, but then never arrives on the first day of work. Yes! This happens. And right now, it is happening a lot and creating tremendous frustration for employers. At some point, the employer-employee dynamic will likely change and become more balanced, but for the foreseeable future, ghosting is likely to stick around—so we need to take action to get new hires to stick around, too!  

Gen Z Research Workforce