Zconomy®: Unlocking the Potential of Generation Z

Engaging the Most Influential Generation of Consumers, Employees, and Trendsetters

Jason Dorsey on stage presenting to a large crowd.

Customized Keynote to Full-Day Program

Presentation Overview:


Generation Z is key to the future of your business and industry. But they’ve come of age with a completely different relationship with technology, navigated an unprecedented pandemic at a defining life stage, exhibit a very different shopping pattern, and have upended employment from recruiting to retention. Accurately understanding this complex, energized, and connected generation is critical to future-proofing your business, career, and future.

The challenge facing leaders is to separate myth from truth about Gen Z—as well as life stage from generational change—to accurately understand, engage, and unlock the potential of this generation. Jason Dorsey delivers this and much more in his acclaimed presentation that combines high-energy, unexpected findings and customized actions.

This insights-filled presentation will have your audience saying, “I had no idea!” and “That finally makes sense!” Your audience will leave inspired seeing Gen Z not as a challenge but as a huge opportunity.

Jason has led more than 100 generational studies, including his acclaimed State of Gen Z® annual study. Jason also co-authored the bestselling book on Gen Z which Forbes.com named a Top 10 Business Book of the Year, Zconomy: How Gen Z Will Change the Future of Busines—and What to Do About It.

Keynote Presentation Outcomes:

  • Gain a completely new perspective into Generation Z that is accurate, unexpected, and connects with every generation in the audience
  • Reveal surprising findings into Gen Z and their experience as well as the hidden trends that your leaders need to know but you won’t hear anywhere else
  • Leave inspired to take action with ready-to-use strategies that unlock the potential of Gen Z specific to your goals

In Zconomy and Future-Proofing Your Business, you’ll experience firsthand why Jason Dorsey has received more than 1,000 standing ovations, from New York and Los Angeles to Chile and India.

Please contact Emily Boyd for further information and to check Jason’s availability.

“Jason Dorsey is one of the most compelling and engaging speakers I’ve come across in my career. In fact, ‘speaker’ does not adequately describe Jason, who is equal parts researcher, social anthropologist, and entertainer.”

–Stephen Cannon, CEO, Mercedes-Benz USA

Research Discovery: 55% of Gen Z will stop using a product or service they like if the company takes a stance on a social issue they don’t agree with.

(2021-2022 State of Gen Z National Study)

More Research

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