Zconomy®: Unlocking the Potential of Generation Z

Engaging the Most Influential Generation of Consumers, Employees, and Trendsetters

Jason Dorsey on stage presenting to a large crowd.

Customized Keynote to Full-Day Program

Presentation Overview:


Generation Z is key to the future of your business and industry. But they’ve come of age with a completely different relationship with technology, navigated an unprecedented pandemic at a defining life stage, exhibit a very different shopping pattern, and have upended employment from recruiting to retention. Accurately understanding this complex, energized, and connected generation is critical to future-proofing your business, career, and future.

The challenge facing leaders is to separate myth from truth about Gen Z—as well as life stage from generational change—to accurately understand, engage, and unlock the potential of this generation. Jason Dorsey delivers this and much more in his acclaimed presentation that combines high-energy, unexpected findings and customized actions.

This insights-filled presentation will have your audience saying, “I had no idea!” and “That finally makes sense!” Your audience will leave inspired seeing Gen Z not as a challenge but as a huge opportunity.

Jason has led more than 120 generational studies, including his acclaimed State of Gen Z® annual study. Jason also co-authored the bestselling book on Gen Z which Forbes.com named a Top 10 Business Book of the Year, Zconomy: How Gen Z Will Change the Future of Busines—and What to Do About It.

Keynote Presentation Outcomes:

  • Gain a completely new perspective into Generation Z that is accurate, unexpected, and connects with every generation in the audience
  • Reveal surprising findings into Gen Z and their experience as well as the hidden trends that your leaders need to know but you won’t hear anywhere else
  • Leave inspired to take action with ready-to-use strategies that unlock the potential of Gen Z specific to your goals

In Zconomy and Future-Proofing Your Business, you’ll experience firsthand why Jason Dorsey has received more than 1,000 standing ovations, from New York and Los Angeles to Chile and India.

Please contact Emily Boyd for further information and to check Jason’s availability.

“Jason’s work is the single most impactful research I read on multi-generational leadership in my career—and my TRADOC command trained over 500,000 soldiers and service members annually. He is incredibly insightful, charismatic, and supremely engaging in customizing his message to exactly fit our needs and complex situations. His work changed my entire view of what service and employment mean to multiple generations. If you lead a multi-generational workforce you must listen, read, and implement Jason Dorsey’s unique solution. He will make you a better leader and person.”

–General Paul E Funk II, four-star general U.S. Army (Ret.)

“Jason Dorsey was one of the best keynote speakers we’ve ever worked with. He spent time learning about our company, leaders, and what was important us. He connected with 3,600 of our leaders the moment he took the stage. It was incredible to experience. He had them laughing, taking notes, interacting with each other, and deeply focused through his entire one-hour keynote. He was by far our highest-rated speaker. If you’re looking for a speaker that combines new insights, great energy, candid stories, and specific actions you can use immediately, I highly recommend Jason Dorsey. He delivers!”

–Travis Garza, Global CEO, Juice Plus+

Research Discovery: 55% of Gen Z will stop using a product or service they like if the company takes a stance on a social issue they don’t agree with.

(2021-2022 State of Gen Z National Study)

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