Crossing the Sales Divide

Solve the Challenge of Selling, Marketing, and Building Trust Across Generations of Clients and Customers

Customized Keynote to Full-Day Program

Presentation Overview:


Sales professionals face a never-before-seen challenge: engaging, building trust, and selling to four generations of customers at the same time. This problem has never been as costly as it is now.

In fact, whether an organization sells B2B or B2C, generational change and differences are affecting every aspect of a sales teams’ drive for growth. Adding complexity is that sales teams often include multiple generations themselves, so they need to know how to work well together in addition to selling to multiple generations!

In this inspiring presentation, Crossing the Sales Divide, acclaimed speaker Jason Dorsey reveals exactly what works now to drive leads, trust, sales, and referrals with each generation. Jason has led more than 120 research studies to uncover new solutions for driving growth with each generation of customers. The strategies he shares are unique, practical, and grounded in data that you can use immediately.

Key Presentation Outcomes:

  • Gain a completely new way to view generational selling and marketing, using unexpected research discoveries.
  • Learn how to rapidly drive leads, trust, and sales with multiple generations at the same time—and even in the same room.
  • Leave inspired with specific actions and strategies designed for your organization and sales channels.

Your attendees will leave this interactive presentation with the insights, tools, and inspiration necessary to drive sales results. They’ll also learn how to avoid the trap of selling to one generation while completely turning off the other three.

In Crossing the Sales Divide, you’ll see firsthand why Jason has received more than 1,000 standing ovations all over the world, from New York and Los Angeles to Chile and India.

Please contact Emily Boyd for further information and to check Jason’s availability.

“Jason Dorsey is known around the world as the foremost authority on Millennials and Gen Z. He is one of the best speakers you’ll ever see on stage.

He’s smart, entertaining, educational and funny. He’s also full of more energy than most people have after eight cups of coffee — like human Red Bull.

He’s been our highest rated speaker at two different events!”

–Jeffry Pilcher, CEO, The Financial Brand Forum

“Jason is a unicorn keynote speaker – he is able to cover really important, research-backed, and relevant content, in a compelling, entertaining, and memorable way. If you want to blow the doors off of your next keynote event, bring Jason to speak. Just make sure you speak BEFORE him!”

–Dan Park, CEO, CBORD

Research Discovery: 68% of Baby Boomers believe the U.S. will need at least two years to recover from the pandemic.

(CGK National Consumer Insights Study)

More Research

Request Info

Invite Jason to speak at your meeting or event.

Request Speaking Info