TEDx Talk: “What Do We Know About the Generation After Millennials?”
The hilarious TEDx Talk we all need to watch
The generation AFTER Millennials is going to change everything.
They think The Jetsons cartoon is about the past. They have an entirely new view of diversity. And, possibly most important, many of them are being raised by a Millennial generation that is breaking in two.
Watch this TEDx talk to see what parents, employers and thinkers need to know–and why the talk received a rousing standing ovation.
- “iGen, the generation after Millennials, will soon become the fastest growing generation of employees and customers. This new generation thinks email is snail mail and Facebook is what their grandparents like.
Every parent, employer, marketer and neighbor needs to understand this new generation that is poised to change everything.“
—Jason Dorsey, leading iGen expert and researcher
TOP 3 TRENDS AFFECTING iGEN
iGen, also known as Generation Z, Gen Z, Centennials or Founders, are part of a generation that begins around 1996. In the U.S., iGen has always viewed 9/11 as history.
Many of iGen’s behaviors, values and communication preferences are already baffling older generations—even Millennials.
Here are three of Jason’s latest discoveries about the top 3 trends shaping members of the iGen generation as customers, employees and citizens.
iGen is the most diverse generation in U.S. history and in many other parts of the world. iGen literally does not see diversity until it’s absent. In the TEDx talk, Jason shares personal (and hilarious) experiences of his 4-year-old daughter so you get a real-life picture of their unique perspective around diversity and the world.
Since most of us are already dependent on using technology every day, you might think that iGen can’t possibly bring a deeper relationship to tech. But Jason shares how iGen takes it to the next level (and how we’ll all get there eventually, too). Members of iGen actually think pieces of technology in The Jetsons are things of the past, not the future! In fact, iGen is the greatest indicator we have of future technology trends that older generations will adopt.
It can be argued that parenting is the greatest trend influencing behaviors across generations. iGen’s parents are Generation X and Millennials. Generation X does not want their kids to turn out like the Millennials (seriously) and Millennials are breaking into two different parenting generations. How iGen is parented will have a profound impact on all of us as they enter adulthood.
Many people say that the most thought-provoking point of Jason’s TEDx talk is:
“In generations, the changes and trends we’re seeing are actually rippling up instead of down.”
That means that trends are now starting with teens and rippling up to the rest of us in a way that makes iGen the true trendsetters for everyone, including their grandparents. This explains why iGen’s grandparents use Facetime and may make the jump to Snapchat–even if right now they think it is the most ridiculous thing ever.
Which, by the way, is how their grandparents felt about Facebook before they found all their old high school sweethearts. ;-)
CAN YOU PLEASE SHARE THE TEDx VIDEO?
Can you take ten seconds to share the link to the video on your Facebook page or forward it by email to a few friends? Advancing this conversation is critical to bringing generations together around the world to solve the problems we are all facing.
You can forward this page by copying and pasting the url here: http://jasondorsey.com/speeches/tedx-igen-gen-z/
Or you can forward the YouTube video directly by copying and posting the video link here: https://youtu.be/4f16o9Q0XGE
Thank you for taking a moment to bridge generations!
By watching this TEDx video, and spreading the word with your friends and colleagues, you can make sure the conversation about iGen is one that brings us together at a most critical time.
» More about generations and generational differences
» More about iGen, aka Gen Z, Centennials and Founders
WATCH THE TEDX TALK: WHAT DO WE KNOW ABOUT THE GENERATION AFTER MILLENNIALS?
Backstage right before the TEDx talk!
Jason during rehearsals the day before the TEDx event
iGen does not see diversity until it’s absent
iGen is the most consistent generation around the world