Below are links to sample research findings from Jason Dorsey and his Ph.D.-led research team at The Center for Generational Kinetics (CGK). Jason and his team have led more than 65 generational research studies around the world.
CGK leads quantitative and qualitative research to discover new, actionable insights into Gen Z, Millennial, Gen X, and Baby Boomers.
For many more research examples, please visit GenHQ.com
Gen Z, also known as iGen, is the fastest emerging generation of employees and customers. This complex generation—now up to age 26—is largely misunderstood. We lead numerous Gen Z research studies, including our annual State of Gen Z® Research Study, to uncover the missing data about Gen Z’s mindset, worldview, behavioral drivers, and must-know trends. CGK has led The State of Gen Z® annual research study for 6+ years. Click on a report cover to access our findings!
In 2020, CGK led multiple national research studies to uncover the hidden impact of the COVID-19 pandemic on each generation of consumers and employees. This research is very important as the impact of the pandemic varies by generation. The study specifically looked at Gen Z, Millennials, Generation X, and Baby Boomers.