As Seen on MarketWatch! Connecting with Gen Z: The 7 Key Insights You Need to Know Now
In this research-driven article in MarketWatch, I shared with exactly what you need to know to connect to Gen Z now by keeping these key trends in mind.
To answer leaders’ most pressing questions with statistically-accurate data and insights, the research team at CGK led a national study. We looked into what each generation was experiencing when it came to remote work, what leaders can do to understand how to drive performance and the role of trust within remote work. We wanted to know:
At The Center for Generational Kinetics, we have Ph.D. researchers, consultants, a behavioral designer, and many more who work alongside me to understand Gen Z from a variety of angles. We look at Gen Z in the workplace as employees, managers, influencers, and entrepreneurs. We also look at Gen Z as consumers, tastemakers, and trendsetters—especially because of the hidden trends they spark.
Visit The Center’s website to see more of our Gen Z research.
I often answer reader-submitted questions in my newsletter with over 40,000 subscribers! I’m inspired by your interest in Gen Z and my mission to separate myth from truth through data.
Please reach out to me if you’d like me to speak at an event or talk about leading custom research that shows you how to unlock the potential of this generation.
View the Infographic: What Leaders Need To Know About Leading Multiple Generations Remotely
Watch Jason Dorsey delivering a virtual keynote and sharing a preview of his latest research on the impact of COVID-19 on each generation.
In this research-driven article in MarketWatch, I shared with exactly what you need to know to connect to Gen Z now by keeping these key trends in mind.