To attract and retain each generation of customers and drive growth during these uncertain times, leaders first need to know how consumers are thinking about money, spending, saving, and their financial attitudes toward the future. CGK’s 2020 study, Unexpected Consumer Insights and Generational Attitudes in this Unprecedented Time, fills in the missing data gaps so leaders can take fast, data-driven action.
The study uncovered many insights. In particular, three of them have broad implications across a wide array of businesses, brands, products, services, and industries. We wanted to know:
At The Center for Generational Kinetics, we have Ph.D. researchers, consultants, a behavioral designer, and many more who work alongside me to understand Gen Z from a variety of angles. We look at Gen Z in the workplace as employees, managers, influencers, and entrepreneurs. We also look at Gen Z as consumers, tastemakers, and trendsetters—especially because of the hidden trends they spark.
Visit The Center’s website to see more of our Gen Z research.
I often answer reader-submitted questions in my newsletter with over 40,000 subscribers! I’m inspired by your interest in Gen Z and my mission to separate myth from truth through data.
Please reach out to me if you’d like me to speak at an event or talk about leading custom research that shows you how to unlock the potential of this generation.
View the Infographic: Unexpected Consumer Insights and Generational Attitudes in this Unprecedented Time
Watch Jason Dorsey delivering a virtual keynote and sharing a preview of his latest research on the impact of COVID-19 on each generation.
The COVID-19 pandemic is Gen Z’s generational marker. The social and emotional damage this pandemic has had—and will continue to have—on Gen Z cannot be overstated. Candidly, we need to talk about this much more so that it becomes a safe and constructive conversation as we all work to help this generation, their families, and their communities.
