To attract and retain each generation of customers and drive growth during these uncertain times, leaders first need to know how consumers are thinking about money, spending, saving, and their financial attitudes toward the future. CGK’s 2020 study, Unexpected Consumer Insights and Generational Attitudes in this Unprecedented Time, fills in the missing data gaps so leaders can take fast, data-driven action.
The study uncovered many insights. In particular, three of them have broad implications across a wide array of businesses, brands, products, services, and industries. We wanted to know:
At The Center for Generational Kinetics (CGK), our Ph.D.-led research team works every day to understand emerging behavioral trends and truths from a variety of angles. We look at different generations in the workplace as employees, managers, influencers, and entrepreneurs. We also look at each generation of consumers, tastemakers, and trendsetters. We are passionate about uncovering hidden trends!
Visit CGK’s website to access more of our unique research.
I often answer reader-submitted questions in my newsletter with over 40,000 subscribers! I’m inspired by your interest in my mission to separate myth from truth through research.
Please reach out to me if you’d like me to speak at an event or talk about leading custom research that shows you how to unlock the potential of this generation.
View the Infographic: Unexpected Consumer Insights and Generational Attitudes in this Unprecedented Time
Watch Jason Dorsey delivering a virtual keynote and sharing a preview of his latest research on the impact of COVID-19 on each generation.
Along with a new perspective on work, technology, and the future, Gen Z brings tremendous workplace potential and new expectations, from recruiting and retention to communications and payroll frequency. Yes, payroll frequency. It’s a thing and an important one!
