The attendees were leaders and executives. They run businesses in more than 80 countries around the world. Wow! What an incredible audience and experience.
I shared exactly how you can build your business and brand across generations around the world by accurately understanding Gen Z, Millennials, Gen X, and Baby Boomers. We crushed a number of Gen Z and Millennial myths—from them being tech savvy to the entitlement mindset—while building trust, excitement, and know-how with each generation.
The complexities of presenting generational insights and specific marketing strategies in a way that was also easy for the translators to translate—and geographically accurate for each global market—made this keynote the type of challenge I love to tackle!
After my 90-minute keynote, I took questions live from the stage. The questions represented the frontline realities of running a global business that depends on multiple generations. The client has already asked me to keynote their next international event in Europe. Yes! I love this work!
As you know, I get fired up sharing CGK’s latest generational research, stories, solutions, and how-tos. I know that with the right data and step-by-step approach we can unlock the potential of every generation around the world.
I’m especially grateful for all the hard work that went into producing such a high-profile event with so many languages, cultures, and generations in one room!
I want to send a big thank you to each of you who have been on this journey with me—family, friends, supporters, Team CGK, and my mom (who watched Rya for a week). You inspire me to keep breaking through the myths about Gen Z, Millennials, Gen X and Boomers to drive connection, growth, and innovation!
I keynote events around the world, helping leaders to better understand their customers and workforce to drive fast results. Please reach out to my friendly team if you’d like me to speak at an event for you. We can also explore how we can collaborate on custom research or consulting to solve your exact generational challenge.
To stay in touch between posts, follow me on Twitter @JasonDorsey. I’m passionate about sharing our latest generational discoveries!
Have you heard about the trend of Gen Z quitting their jobs—or being let go—, filming the experience on their cell phones, and then sharing it on TikTok?!?! Why is this happening? What do leaders (and parents) need to know?
Consulting Gen Z Generations Leadership Millennials Millennials (Gen Y) Trends Zconomy Zillennials
Every year, I have the honor of working closely with a select group of leaders, and it’s truly a journey filled with collaboration, learning, and inspiration. This past year I had this tremendous experience with the fantastic HR leaders at companies across Atlas Holdings.
Consulting Gen Z Generations Leadership Millennials Millennials (Gen Y) Trends Zconomy Zillennials
