I was thrilled to keynote an in-person leadership event in Oregon and sign 300 copies of Zconomy! The questions from attendees were fantastic and we had four generations in attendance. One area I really focused on during my half-day presentation: generational empathy.
Today’s recruiting and retention challenge is affecting employers of all sizes and all industries. I believe that hidden within this challenge is a huge opportunity for leaders and companies to demonstrate their culture, mission, and why they provide a great place to work and build a career. I shared how to do this in my talk…
I was thrilled to deliver my first-ever keynote in athletic wear, including a bold red t-shirt! The best part: I got to share my favorite research discoveries at the intersection of fitness, marketing, employment, and Gen Z retail trends.
Many 40-year-old and older Millennials feel a connection to both Gen X and Millennial generations, having had experience with both analog and digital worlds. In a sense, those born on the cusp between the Millennial and Gen X generations feel like they often have one foot in both worlds.
As innovative companies seek to meet Gen Z’s desire for sustainability and improving the planet, a new and important challenge has emerged: greenwashing. Understanding greenwashing and how to avoid it will keep brands away from trouble and lead them towards growth.
Millennials are the most interconnected generation to fully emerge as adults. This generation was the first generation to grow up with the rise of personal computers, smartphones, the internet, and the constant streaming of global information from an early age.
What you may not know is that my first “office job” was at a financial services firm! The internship I had at age 18—which I got by cold calling the firm—had a significant impact on my life, including showing me the immense impact a great financial advisor can have on an individual, their family, and generations to come.
What would you do if you were being inducted into your industry’s Hall of Fame? This was not a question I ever considered. But now I know the answer. I would jump up and down while cheering across the stage!
“Millennials have been the It Generation their entire adolescence to now mid-life. Now a new generation is making fun of Millennials and their funny jeans and calling the 90s ‘vintage.’ It’s been a mental shift for Millennials.”
Candidly, I have missed the energy, excitement, laughter, and learning of a full convention center ballroom. This event was the first large ballroom keynote I’ve delivered since March 20, 2020. I was incredibly inspired to share my message about unlocking the potential of every generation…
One of the biggest takeaways from TikTok and “Style Tribes” is that it all speaks to something much deeper than the latest trends in fashion: it is the desire to belong, and TikTok makes that happen.
Many Millennials are turning 40 (or more than 40!) this year. Why is this important? Because it means that Millennials are no longer the youngest, up-and-coming generation—instead, they are now the parents of the next generation!
I just delivered my first *in-person* keynote in 2021!! It felt amazing to be in front of an in-person audience–and I got a standing ovation! Read about my experience and learnings from the event.
I shared with the BBC how generations use style–fashion and otherwise–to differentiate and set themselves apart from their parents’ and other generations’ identities.
I shared with Business Insider a trove of our latest research-based insights about the pandemic’s impact on Millennials, including the growing divide between “Me-llennials” vs. “Mega-llenials” and why it matters.
The feature story in Texas CEO Magazine focused on an interview with Denise Villa, Ph.D., and me and covered the surprising research-based insights and strategies from our definitive book about Gen Z, Zconomy.
To help leaders understand, engage, and innovate to serve each generation during this unprecedented time, CGK released several executive reports featuring the most important findings from our cross-generational studies during the COVID-19 pandemic.
When large in-person gatherings cannot be held, a spectacular virtual speaker can make all the difference in keeping engagement levels high and driving results. I look forward to working with you to deliver an amazing virtual event!
I was recently interviewed by Yahoo! News to discuss several important topics affecting Gen Z. Using CGK’s latest research, I shared about CGK’s work investigating Gen Z’s behaviors in the midst of a pandemic, worldwide protests, and a rapidly changing economic reality that leaders are working hard to stay ahead of.
Kathryn Lundstrom from Adweek recently spoke with me to discuss the state of Gen Z. I shared CGK’s latest national Gen Z research findings, in partnership with WP Engine, specific to Gen Z’s relationship with technology, society, and how they behave as consumers.
