Honored to Present at Coach’s Annual Store Manager Conference
Presenting at Coach’s annual Store Managers Conference on why Gen Z is on fire for the brand and how leadership keeps Coach relevant across every generation.
Why is Gen Z on fire for COACH? It comes down to one word: leadership. They bring a bold brand vision. Relentless commitment to quality. A passion for innovation. And a focus on creating experiences people love.
Over the past few years, Coach has become a must-have for Gen Z while many other brands have struggled to stay relevant. That doesn’t happen by accident. It happens through incredible leadership.
Leadership you can see in a packed ballroom
I’ve had the honor of seeing this leadership in action many times, from their corporate HQ to their amazing events. This year’s COACH Store Managers Conference brought store leaders and corporate team members together to build on the momentum, excitement, innovation, and fantastic culture. These leaders run stores across the country, delighting customers every day and creating unforgettable brand moments.
What stood out in that packed hotel ballroom? A few things jumped out:
- The energy and excitement about the brand’s direction
- Leaders applauding and cheering each other on
- High-fives, laughter, unexpected surprises, and so many smiles
Staying relevant means staying close to the customer
The COACH leadership team knows that staying relevant means staying close to your customers and delivering experiences they can’t wait to share. If you’ve visited one of the COACH Coffee Shops, you know what I mean. The line is out the door and the Instagram moments are everywhere.
A huge high-five to the entire COACH and Tapestry leadership teams who are building something extraordinary by living their mission and vision. It’s inspiring to see how they’ve captured the hearts and imagination of Gen Z and every generation.
Staying relevant with Gen Z isn’t about chasing trends. It’s about leadership that stays close to the customer.
Q: Why does Gen Z love Coach?
A: According to Jason Dorsey, it comes down to leadership: a bold brand vision, relentless commitment to quality, a passion for innovation, and a focus on creating experiences people love.
Q: What did Jason Dorsey speak about at Coach’s Store Managers Conference?
A: He spoke to Coach’s store leaders and corporate team about the leadership and generational insight behind Coach becoming a must-have brand for Gen Z while staying relevant across every generation.
Q: What are Coach Coffee Shops?
A: Coach Coffee Shops are brand experiences that draw lines out the door and shareable Instagram moments, an example of staying close to customers and delivering experiences they can’t wait to share.
Posted: August 13th, 2025
Categories: Generations | Inspiration | Keynote Speaking | Leadership | Trends | Workforce
Written by Jason Dorsey
Jason Dorsey is an acclaimed generations and behavioral researcher and speaker. He's received over 1,000 standing ovations for his unique keynote presentations. Jason has led over 200 research studies. Adweek calls him a "research guru." His mission is to deliver new insights and practical strategies that solve business challenges for leaders.
