Honored to Virtually Keynote Kate Spade’s Consumer Day!
Live from NY, it’s kate spade new york’s Consumer Day! This is a recap of virtually keynoting Consumer Day for Kate Spade, where I shared our latest Gen Z research on consumer behavior and emerging trends.
And what a Consumer Day it was! I had a blast keynoting this virtual event for their wonderful store leaders, alongside their excellent consumer insights and leadership teams. Their commitment to serving Gen Z and every generation shows up both in-store and across the brand.
My second keynote for Kate Spade
This was my second time keynoting an event for Kate Spade, and just like the last time, it was a total blast! I presented virtually from their beautiful NYC office in Hudson Yards.
What we explored on Gen Z and consumer behavior
For my interactive program, we went deeper into our latest Gen Z discoveries and answered their fantastic questions about consumer mindsets and emerging trends. Connecting our generational research to the real decisions store leaders make every day is exactly the kind of work I love.
Big thanks to the entire Kate Spade and Tapestry teams for inviting me back to see firsthand how they turn consumer insights and emerging trends into connection, trust, and growth. I’m sooooo excited to see the momentum you have and all that your passion for serving consumers will bring in 2026 and beyond!
When a brand turns Gen Z insight into connection and trust, growth tends to follow.
Q: What did Jason Dorsey present at Kate Spade’s Consumer Day?
A: Jason Dorsey delivered a virtual, interactive keynote for Kate Spade’s store leaders, going deeper into his latest Gen Z discoveries and answering their questions about consumer mindsets and emerging trends.
Q: Was this Jason Dorsey’s first time keynoting for Kate Spade?
A: No. It was his second time keynoting an event for Kate Spade. He presented virtually from the brand’s NYC office in Hudson Yards.
Posted: March 18th, 2026
Categories: Generations | Inspiration | Keynote Speaking | Leadership | Trends | Workforce
Written by Jason Dorsey
Jason Dorsey is an acclaimed generations and behavioral researcher and speaker. He's received over 1,000 standing ovations for his unique keynote presentations. Jason has led over 200 research studies. Adweek calls him a "research guru." His mission is to deliver new insights and practical strategies that solve business challenges for leaders.
