How to Recruit Gen Z with Employee Referrals

What is the best way to drive direct employee referrals of other applicants??

Watch the short video for a specific strategy you can use right away.

Our research shows that current employees are often the best source of new employees. This is true across multiple industries.  

However, most employee referral programs have an offer similar to, “refer your friends and we’ll give you a bonus if they stay a year.”

In our research, we found employees, particularly younger employees, were much more motivated to refer their friends if they received a referral bonus sooner than 12 months.

The solution: give the referring employee a small bonus up front when their friend takes the job, then another small bonus at six months, and then you a final bonus at 12 months.

Smaller bonuses over shorter periods of time drive more referrals with Gen Z and Millennials.

Try it out! Let me know in the comments what other strategies you see working to recruit Gen Z and Millennial employees!

Together we will bridge generations.

How can I help you solve your Gen Z or Millennial challenge?

I’m inspired by your interest in generations and my mission to separate generational myth from truth through data. Please reach out to me if you’d like me to speak at an event or talk about leading custom research that shows you how to unlock the potential of this generation.

Gen Z Millennials (Gen Y) Workforce

You may also be interested in:

Gen Z and the Great Resignation? It turns out many Gen Z workers are thinking about their next job. Are you doing what it takes to keep them? Watch my Yahoo! Finance interview to hear CGK’s surprising discoveries into Gen Z workforce trends

One new trend to pay close attention to that we are studying at CGK: Ghosting. This is what happens when an employee is hired, agrees to show up to work, but then never arrives on the first day of work. Yes! This happens. And right now, it is happening a lot and creating tremendous frustration for employers. At some point, the employer-employee dynamic will likely change and become more balanced, but for the foreseeable future, ghosting is likely to stick around—so we need to take action to get new hires to stick around, too!  

Gen Z Research Workforce

You Might Be Wondering: Does Our Speaking and Research Drive Results? Video Proof: Repeat Client Shares Their Experience Solving Generational Challenges

I love working with repeat clients because I get to know their team, culture, challenges, opportunities, and strengths over a long period. Going into the details with clients and working with their teams consistently also builds momentum for action, buy-in, trust, innovation, and results across their organization.

Generations Keynote Speaking Workforce

Invite Jason to speak at your in-person or virtual event.

Request Speaking Info