Gen Z Smartphone Dependence

How attached is Gen Z to their smartphones?

We led a national study to uncover the answer!

In our study, The State of Gen Z 2018, we found that over 30% of Gen Z feels uncomfortable if they’re away from their phone for more than 30 minutes! Digging deeper, a portion of Gen Z feel uncomfortable in an even shorter time frame.

Gen Z’s dependence on their smartphones is already impacting our clients in everything from employee engagement and workplace norms to getting Gen Z’s attention when marketing a product or service. Not to mention Gen Z at school and college.

Watch the video for more…

To see all the findings, including Gen Z’s views on technology, spending, and employment, download your free copy of the State of Gen Z 2018 from The Center for Generational Kinetics here.

Thank YOU and together we will unlock the potential of every generation!

How can I help you solve your Gen Z challenge?

I’m inspired by your interest in Gen Z and my mission to separate generational myth from truth through data. Please reach out to me if you’d like me to speak at an event or talk about leading custom research that shows you how to unlock the potential of this generation.

Gen Z Research Findings

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One new trend to pay close attention to that we are studying at CGK: Ghosting. This is what happens when an employee is hired, agrees to show up to work, but then never arrives on the first day of work. Yes! This happens. And right now, it is happening a lot and creating tremendous frustration for employers. At some point, the employer-employee dynamic will likely change and become more balanced, but for the foreseeable future, ghosting is likely to stick around—so we need to take action to get new hires to stick around, too!  

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You Might Be Wondering: Does Our Speaking and Research Drive Results? Video Proof: Repeat Client Shares Their Experience Solving Generational Challenges

I love working with repeat clients because I get to know their team, culture, challenges, opportunities, and strengths over a long period. Going into the details with clients and working with their teams consistently also builds momentum for action, buy-in, trust, innovation, and results across their organization.

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Invite Jason to speak at your in-person or virtual event.

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