Speaking to Over 1,000 Flooring Leaders at CCA’s Global Connextion Conference!!
I slept on the floor for two years when I started my business. It’s one of my most enduring entrepreneurial memories. I had just written my first book and could only afford the garage apartment, not a bed or furniture. Sleeping on the floor taught me a lot, but one insight was unexpected: floors are important. We all start somewhere. This is why I was thrilled to share my story of starting out sleeping on a floor with over 1,000 flooring leaders who are driving innovation across the industry at the CCA Global Partners’ Global Connextion Conference!
Even better, this was my third time speaking for this great organization. I love returning to organizations where I’ve spoken before because it is like coming home—and the energy of being back is palpable! Attendees stopped me throughout the hotel to share their excitement about my return and share a favorite joke or quote from one of my previous talks there. I love that sense of connection.
CCA Global is all about connection. They are the driving force to help flooring entrepreneurs and leaders drive innovation, new technology, growth, and bridging from generations. Two of their innovations, in particular, align with my research and speaking:
1. Retail2.0 – CCA has reinvented the in-person customer experience and created a seamless physical and digital buying experience. This breakthrough has been transformative for their members and for the customers, who now represent five different generations! I love seeing such bold innovation in traditional businesses. Brilliant.
2. NEX40 – CCA’s team created a group specifically for the next generation of leaders in their members’ companies. This is a big deal because many of these flooring businesses are now in their second and even their third(!) generation of ownership. In addition, they employ four different generations of team members. NEX40 created an instant community for emerging generations to get to know each other, learn, grow, and have a voice in the industry’s future. I was honored to meet with the CCA NEX40 leaders and dive deep into their initiative and how it has grown from an idea to hundreds(!) of members.
Huge congrats to the entire team CCA Global leadership team and events team on organizing such a meaningful, inspiring event. I can see why you are influencing the industry!
Posted: January 27th, 2025
Categories: Generations | Inspiration | Keynote Speaking | Leadership | Trends | Workforce
Written by Jason Dorsey
Jason Dorsey is an acclaimed generations and behavioral researcher and speaker. He's received over 1,000 standing ovations for his unique keynote presentations. Jason has led over 120 research studies. Adweek calls him a "research guru." His mission is to deliver new insights and practical strategies that solve business challenges for leaders.
