Millennials, also known as Gen Y, have the greatest lifetime value of any consumer, but do they have money to spend now? And how in the world do they make purchasing decisions?
In my CNBC Closing Bell interview, I reveal that Millennials are entering a never-before-seen life stage, which has changed when they make major purchases. I also talk about Millennials’ dependence on technology and how it has altered how they make purchases, from their coffee to their cars.
Millennials are influencing how every other generation buys today, including yours. Watch to see for yourself.
Schedule a Media Interview
I love sharing data and research-driven insights with the media to separate generational myth from truth! To schedule an interview with me, please contact my team.
There are so many great discoveries that touch on every major aspect of travel and reveal surprising insights about the future of travel around the world.
This event was special because I got to speak directly to the leaders who make it happen at every store in North America—and a throughline for the entire event was unlocking generational potential!