Millennials, also known as Gen Y, have the greatest lifetime value of any consumer, but do they have money to spend now? And how in the world do they make purchasing decisions?
In my CNBC Closing Bell interview, I reveal that Millennials are entering a never-before-seen life stage, which has changed when they make major purchases. I also talk about Millennials’ dependence on technology and how it has altered how they make purchases, from their coffee to their cars.
Millennials are influencing how every other generation buys today, including yours. Watch to see for yourself.
Schedule a Media Interview
I love sharing data and research-driven insights with the media to separate generational myth from truth! To schedule an interview with me, please contact my team.
Have you heard about the trend of Gen Z quitting their jobs—or being let go—, filming the experience on their cell phones, and then sharing it on TikTok?!?! Why is this happening? What do leaders (and parents) need to know?
Every year, I have the honor of working closely with a select group of leaders, and it’s truly a journey filled with collaboration, learning, and inspiration. This past year I had this tremendous experience with the fantastic HR leaders at companies across Atlas Holdings.