Millennials, also known as Gen Y, have the greatest lifetime value of any consumer, but do they have money to spend now? And how in the world do they make purchasing decisions?
In my CNBC Closing Bell interview, I reveal that Millennials are entering a never-before-seen life stage, which has changed when they make major purchases. I also talk about Millennials’ dependence on technology and how it has altered how they make purchases, from their coffee to their cars.
Millennials are influencing how every other generation buys today, including yours. Watch to see for yourself.
I love sharing data and research-driven insights with the media to separate generational myth from truth! To schedule an interview with me, please contact my team.
For the past two years, I’ve been researching, testing, and integrating different elements and pillars of this new keynote into my speeches. But I’ve never given the full keynote presentation—until this past week in Miami.
Diversity is one of the most important assets in our world, so I really enjoyed getting to celebrate and learn from these excellent speakers’ experiences.
