Millennials are Changing How We Buy

Do Millennials have money to spend? 

Millennials, also known as Gen Y, have the greatest lifetime value of any consumer, but do they have money to spend now? And how in the world do they make purchasing decisions?

In my CNBC Closing Bell interview, I reveal that Millennials are entering a never-before-seen life stage, which has changed when they make major purchases. I also talk about Millennials’ dependence on technology and how it has altered how they make purchases, from their coffee to their cars.

Millennials are influencing how every other generation buys today, including yours. Watch to see for yourself.

Schedule a Media Interview

I love sharing data and research-driven insights with the media to separate generational myth from truth! To schedule an interview with me, please contact my team.

Media Millennials (Gen Y)


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The Lasting Changes Ahead for Generation Z—aka Generation COVID

The COVID pandemic is the generation-defining event for Gen Z. The effects of the pandemic will shape the rest of Gen Z’s lives. Recently, I spoke with AXIOS to share The Center for Generational Kinetics’ latest research on the challenges many in Gen Z are experiencing as they move further through the pandemic (and, hopefully, enter the post-pandemic period!).

Gen Z Generations Research

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