I was recently interviewed by Yahoo! News to discuss several important topics affecting Gen Z. Using CGK’s latest research, I shared about CGK’s work investigating Gen Z’s behaviors in the midst of a pandemic, worldwide protests, and a rapidly changing economic reality that leaders are working hard to stay ahead of.
Sincethe pandemic spread from country to country in the early part of the year, many graduating seniors have been reexamining their plans going forward, according to a new survey. As a generational researcher and author of the forthcoming book, Zconomy, I shared some of CGK’s latest insights with Michelle Fox of CNBC about the new data as it relates to Gen Z and graduating high school seniors.
Colleges and universities across the U.S. were forced to rapidly move to an online format or close completely this past March as they quickly tried to adapt to a situation most have never encountered before: a global pandemic. Now that the fall semester is on the horizon, colleges are trying to determine what higher education should look like in Fall 2020.
I recently shared with CNBC how the pandemic is shaping the future as Gen Z comes of age
I Shared with PlanSponsor Our Latest Insights into Gen Z, Their Personal Finances, and How the Pandemic Will Influence Those Habits Going Forward
What I shared with Business Insider about what our Gen Z data is showing and why it matters
I recently shared my thoughts with PlanAdviser about how the pandemic is impacting Millennials’ savings habits. This is an absolutely important topic, because Millennial savings habits will impact how they view work, education, spending, and future decisions.
The last month has been a challenging time, and employees, customers, and colleagues are looking to company founders for leadership and guidance. What should you say to people who are concerned about their jobs and their future? I shared my experience-based suggestions in a guest post for Next Coast Ventures.
As a Gen Z researcher and author of the soon-to-be-released book Zconomy, I spoke with USA TODAY about how the pandemic is impacting generations differently. It is already clear that the COVID-19 is profoundly impacting Gen Z. Moreover, there are clear-cut signs as to what it will mean for the generation that comes after.
In this time of uncertainty surrounding economic, health, and mobility, it is crucial to learn how people are coping with the COVID-19 pandemic. As a generational researcher who has led more than 65 generational studies around the world, it is clear that this pandemic is the Generational Defining Moment for Gen Z. So, what does that mean?
As I shared with Axios in their recent article, “COVID-19 is going to be the 9/11 of the Gen Z generation.” Yet the extent of the current crisis is unknown, especially as it is still unfolding in real-time. How all of these rapid changes to daily life affect people’s mental health is not yet fully realized (though it will likely have negative effects).
As a generational researcher and strategist, I am closely researching the impact of COVID-19 on Gen Z. The oldest members of this rapidly-emerging generation are already 24 years old. My team is monitoring how the pandemic will change the attitudes, behaviors, and expectations of this generation.
The Millennial generation — also known as Gen Y, Digital Natives, or Echo Boomers — has been blamed for the demise of many industries in the last decade. But they’ve had an incredibly valid reason for not keeping these industries afloat: They can’t afford it.
While Millennials are definitely not a “one-size-fits-all” generation, we need to work on drawing attention to the traits that make them uniquely valuable. They can be extremely hard-working, dependable, and confident.
It’s exciting to see Gen Z emerge as buyers in the home market. We are just beginning to shape a deep, research-based understanding of Gen Z as consumers, and at CGK, we are eagerly researching Gen Z to see what kind of impact this up-and-coming generation will make on our world.
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019. This… Read more
Millennials often feel intense pressure to perform at work and think if they take a lunch break, they’ll be viewed as not committed or not loyal.
Our researchers discovered that the Millennials generation is splitting into two generations.
Exciting!! I’m in a USA Today feature story about the decline of Sears. Are Millennials responsible? Check out the article.
I’m excited to share that I am in the cover story of Texas Monthly! Find out why this is such a big deal to me.
