Millennials are Changing How We Buy
Do Millennials have money to spend?
Millennials, also known as Gen Y, have the greatest lifetime value of any consumer, but do they have money to spend now? And how in the world do they make purchasing decisions?
In my CNBC Closing Bell interview, I reveal that Millennials are entering a never-before-seen life stage, which has changed when they make major purchases. I also talk about Millennials’ dependence on technology and how it has altered how they make purchases, from their coffee to their cars.
Millennials are influencing how every other generation buys today, including yours. Watch to see for yourself.
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Posted: April 19th, 2018
Categories: Media | Millennials (Gen Y)
Written by Jason Dorsey
Jason Dorsey is an acclaimed generations and behavioral researcher and speaker. He's received over 1,000 standing ovations for his unique keynote presentations. Jason has led over 120 research studies. Adweek calls him a "research guru." His mission is to deliver new insights and practical strategies that solve business challenges for leaders.
