What is the correct name for this generation?
Millennials, Generation Y, Gen Y, Digital Natives, Echo Boomers, or something else?
Different names are used for this birth cohort around the world. For example, in North America the most common generational name is Millennials. However, in other parts of the world, Gen Y is more popular. The key is that it’s the same generation, just a different name.
In our national and international research at The Center for Generational Kinetics, we look at birth years and geography to uncover each generation’s behaviors, characteristics, influences, and emerging trends. Understanding and agreeing on a name makes it easier to talk about the same generation.
Whenever I’m speaking, especially outside of North America, I always make sure to include the different names and birth years so that everyone knows which generations I’m talking about.