Featured on 22 TV Shows in One Day! Exciting!
22 TV interviews in ONE DAY!!!!!!!!!!! Exciting!! It was a major highlight for me to represent Hilton and their groundbreaking 2024 Trends Report on 22 different television interviews in a single day! I shared the report’s unexpected discoveries, hidden travel trends, and my passion for research into human behavior. Below are three Trends Report discoveries that I loved sharing and discussing with the TV anchors from coast to coast
1- Every generation plans to prioritize leisure travel in 2024. In fact, 64% of global travelers say they aim to reduce other areas of personal spending to prioritize leisure travel in 2024.
2- The top reason all four generations want to travel: Rest and Recharge
3- **Sleep Tourism** is a real trend and is here to stay. In fact, Gen Z and Millennials are the most likely generations to bring their own pillow!
Yes, I wrote they bring their own pillow. Have you ever done that? You may not know but at select Hilton locations, they have a Pillow Menu. Seriously. You can select your favorite pillow. Brilliant.
I did all the TV interviews from a live TV setup on a balcony overlooking the beautiful San Antonio Riverwalk at the stunning Canopy by Hilton San Antonio Riverwalk. It is a gorgeous property with the best location, excellent locally influenced food, and very comfy beds(!) for aspiring sleep tourists.
This incredible research-meets-media memory was made possible by the visionary team at Hilton who recognizes that leading and sharing global travel research that informs conversations can unite generations—especially around the holidays.
It’s been a huge honor to be a spokesperson for Hilton’s 2024 Travel Report. I’m now looking forward to much more travel in the new year—and the report shows I’m not alone!
Wishing you and your family wonderful travel and many great stays in the year ahead. You can read the entire 2024 Hilton Trends Report by clicking here.
Posted: December 11th, 2023
Categories: Consulting | Gen Z | Generations | Leadership | Millennials | Millennials (Gen Y) | Trends | Zconomy | Zillennials
Written by Jason Dorsey
Jason Dorsey is an acclaimed generations and behavioral researcher and speaker. He's received over 1,000 standing ovations for his unique keynote presentations. Jason has led over 120 research studies. Adweek calls him a "research guru." His mission is to deliver new insights and practical strategies that solve business challenges for leaders.
