Zconomy is the authoritative book on Gen Z by acclaimed researchers and business advisors, Jason Dorsey and Denise Villa, PhD

Are you ready for Gen Z? How will Gen Z impact your business? How will Gen Z shape the future?
Answering these questions is urgent for innovators, leaders, marketers, families, managers, and visionary entrepreneurs.
Based on more than 65 research studies and work with over 700 companies, Denise Villa, PhD, and Jason Dorsey deliver new, practical, and unexpected insights into Generation Z at this critical moment in their emergence as adults and trendsetters.
Zconomy was named a Top 10 Business Book of the Year on Forbes.com
A PREVIEW OF INSIGHTS IN ZCONOMY:
- Gen Z is very different from previous generations when it comes to technology, connection, learning, and influence
- Understanding the experiences, trends, and events that have shaped Gen Z is critical to engaging them and building trust
- What Gen Z looks for in an employer is different than other generations and urgent for employers to know
- Recognizing the social causes and priorities Gen Z values enables leaders to faster attract, motivate, and retain Gen Z as both employees and customers
- Gen Z is driving many of the consumer trends being adopted by older generations—so engaging Gen Z now can help future-proof your business
- Discover specific ways to recruit, communicate, and retain Gen Z in a multi-generational workforce
- Learn the 10 Disruptive Trends that are most likely to continue shaping the generation
- And much, much more!