Access Your Two Free Chapters of Zconomy

Generation Z is rapidly transforming our world.

How will Gen Z affect your business? Your employees? Your customers?

In the bestselling book, Zconomy, you’ll gain unexpected answers to these questions and many more. The insights are based on over 65 research studies and work with 700+ companies.

You’ll learn practical, new strategies to unlock the potential of Gen Z as employees, customers, and trendsetters.

Enter your email below for two free chapters of Zconomy!

Zconomy is the authoritative book on Gen Z by acclaimed researchers and business advisors, Jason Dorsey and Denise Villa, PhD

Are you ready for Gen Z? How will Gen Z impact your business? How will Gen Z shape the future?

Answering these questions is urgent for innovators, leaders, marketers, families, managers, and visionary entrepreneurs.

Based on more than 65 research studies and work with over 700 companies, Denise Villa, PhD, and Jason Dorsey deliver new, practical, and unexpected insights into Generation Z at this critical moment in their emergence as adults and trendsetters.

Zconomy was named a Top 10 Business Book of the Year on Forbes.com

A PREVIEW OF INSIGHTS IN ZCONOMY:

  • Gen Z is very different from previous generations when it comes to technology, connection, learning, and influence
  • Understanding the experiences, trends, and events that have shaped Gen Z is critical to engaging them and building trust
  • What Gen Z looks for in an employer is different than other generations and urgent for employers to know
  • Recognizing the social causes and priorities Gen Z values enables leaders to faster attract, motivate, and retain Gen Z as both employees and customers
  • Gen Z is driving many of the consumer trends being adopted by older generations—so engaging Gen Z now can help future-proof your business
  • Discover specific ways to recruit, communicate, and retain Gen Z in a multi-generational workforce
  • Learn the 10 Disruptive Trends that are most likely to continue shaping the generation
  • And much, much more!

Enter your email below for your two free chapters of Zconomy!


MEET THE AUTHORS OF ZCONOMY

Jason Dorsey - Researcher | Advisor | Speaker

Denise Villa, PhD - Researcher | CEO | Speaker

Zconomy is a must-read guide from the most authoritative voices on generational studies of our time.”

—ANDREA BRIMMER, CMO, ALLY FINANCIAL

Zconomy delivers the step-by-step solutions leaders need to understand Gen Z and take action right away.”

—STEVE CANNON, FORMER CEO, MERCEDES-BENZ USA

“Listen to Denise and Jason! Every creator, leader, and parent should read this book.”

—KENAN THOMPSON, LONGEST-TENURED CAST MEMBER, SATURDAY NIGHT LIVE

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