Sample Gen Z and Millennial Research

Below are links to sample research findings from Jason Dorsey and his Ph.D.-led research team at The Center for Generational Kinetics (CGK).

CGK leads quantitative, qualitative, and behavioral design research across each generation to discover new, actionable insights into Gen Z, Millennial, Gen X, and Baby Boomers.

For many more research examples, please visit GenHQ.com

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Jason’s Latest Research Discoveries

  • Millennials are breaking into two different trajectories

  • Millennials are not tech savvy but tech-dependent

  • Gen Z may leapfrog many Millennials in the workforce

  • Gen Z is shaping up to be very different from Millennials

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State of Gen Z Annual Research Study

This annual research study compares Gen Z and Millennials to each other on a variety of topics, trends, attitudes, and expectations.


WP Engine Future of the Web Study

This multi-year international research study compared how Gen Z, Millennials, and Gen X view the future of the internet.


Expedia Global Traveler Study

This international research study compared how Gen Z, Millennials, Gen X, and Baby Boomers view booking travel online.

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