Sample Gen Z and Generations Research

Below are links to sample research findings from Jason Dorsey and his Ph.D.-led research team at The Center for Generational Kinetics (CGK). Jason and his team have led more than 65 generational research studies around the world.

CGK leads quantitative and qualitative research to discover new, actionable insights into Gen Z, Millennial, Gen X, and Baby Boomers.

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The State of Gen Z® Annual Research Study Series

Gen Z, also known as iGen, is the fastest emerging generation of employees and customers. This complex generation—now up to age 26—is largely misunderstood. We lead numerous Gen Z research studies, including our annual State of Gen Z® Research Study, to uncover the missing data about Gen Z’s mindset, worldview, behavioral drivers, and must-know trends. CGK has led The State of Gen Z® annual research study for 6+ years. Click on a report cover to access our findings!

  • Focuses on hidden and emerging trends of Gen Z
  • Compares Gen Z to Millennials every year
  • Has a margin of error of +/-3.1

State of Gen Z 2020 - ConsumersState of Gen Z 2020 - EmployeesState of Gen Z 2020 - COVID-19

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COVID-19 Generational Research Studies

The Impact of COVID-19 on Each Generation of Consumer, Employee, and Trendsetter

In 2020, CGK led multiple national research studies to uncover the hidden impact of the COVID-19 pandemic on each generation of consumers and employees. This research is very important as the impact of the pandemic varies by generation. The study specifically looked at Gen Z, Millennials, Generation X, and Baby Boomers.

Leading Multiple Generations Remotely - Report CoverUnexpected Consumer Insights and Generational Attitudes in this Unprecedented Time - Report Cover

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CGK and Jason Dorsey lead research into consumers, employees, trendsetters, and hidden behavioral drivers

To access many more CGK white papers, infographics, research study reports, and much more, please visit You will find samples of our research for clients as well as many more insights into understanding, leading, marketing to, and unlocking the potential of each generation. At CGK, we believe every generation is important.

Expedia - Generations on the Move - Report CoverWP Engine - The Future of Digital Experiences - Report CoverConvergys - Attracting and Retaining Millennials - Report Cover

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