Sample Gen Z and Millennial Research

Below are links to sample research findings from Jason Dorsey and his Ph.D.-led research team at The Center for Generational Kinetics (CGK).

CGK leads quantitative, qualitative, and behavioral design research across each generation to discover new, actionable insights into Gen Z, Millennial, Gen X, and Baby Boomers.

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Jason’s Latest Research Discoveries

  • Millennials are breaking into two different trajectories

  • Millennials are not tech savvy but tech-dependent

  • Gen Z may leapfrog many Millennials in the workforce

  • Gen Z is shaping up to be very different from Millennials

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Annual State of Gen Z™ Study:

Gen Z, also known as iGen, is the fastest emerging generation of employees and customers. This complex generation—now up to age 24—is largely misunderstood. We lead numerous Gen Z research studies, including our annual State of Gen Z™ Research Study, to uncover the missing data about Gen Z’s mindset, worldview, behavioral drivers, and must-know trends. Click on a report icon to access that year’s findings!

  • Focuses on hidden and emerging trends of Gen Z
  • Compares Gen Z to Millennials every year
  • Has a margin of error of +/-3.1
State of Gen Z 2019-2020


State of Gen Z 2018


State of Gen Z 2017


State of Gen Z 2016


WP Engine Future of the Web Study

This multi-year international research study compared how Gen Z, Millennials, and Gen X view the future of the internet.

Expedia Global Traveler Study

This international research study compared how Gen Z, Millennials, Gen X, and Baby Boomers view booking travel online.

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