A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind. A recent Association of National Advertisers (ANA) article quotes me and other experts. They discussed Millennial consumers and their emergence into later adulthood.
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019. This… Read more
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.
CGK’s CEO, Dr. Denise Villa, was quoted in a new CNBC article about the impending flood of Gen Z into the workforce. As a generation with no memory of life before smartphones,… Read more
