Honored to Present at Coach’s Annual Store Manager Conference
Why is Gen Z on fire for COACH?
It comes down to one word: Leadership.
They bring a bold brand vision. Relentless commitment to quality. A passion for innovation. And a focus on creating experiences people love.
Over the past few years, Coach has become a must-have for Gen Z, while many other brands have struggled to stay relevant. That doesn’t happen by accident. It happens through incredible leadership.
I’ve had the honor to see this incredible leadership in action many times, from their corporate HQ to their amazing events. This year’s fantastic COACH Store Managers Conference brought together their store leaders and corporate team members to build on the momentum, excitement, innovation, and fantastic culture. These leaders run stores across the country, delighting customers every day and creating unforgettable brand moments.
What stood out in that packed hotel ballroom?
- The energy and excitement about the brand’s direction
- Leaders applauding and cheering each other on
- High-fives, laughter, unexpected surprises, and so many smiles
The COACH leadership team knows that staying relevant means staying close to your customers—and delivering experiences they can’t wait to share. If you’ve visited one of the COACH Coffee Shops, you know what I mean. The line is out the door and the Instagram moments are everywhere.
A huge high-five to the entire COACH and Tapestry leadership teams who are building something extraordinary by living their mission and vision. It’s inspiring to see how they’ve captured the hearts (and imagination!) of Gen Z and every generation.
Posted: August 13th, 2025
Categories: Generations | Inspiration | Keynote Speaking | Leadership | Trends | Workforce
Written by Jason Dorsey
Jason Dorsey is an acclaimed generations and behavioral researcher and speaker. He's received over 1,000 standing ovations for his unique keynote presentations. Jason has led over 120 research studies. Adweek calls him a "research guru." His mission is to deliver new insights and practical strategies that solve business challenges for leaders.
