Gen Z Tweens Spending Billions

Watch my interview with CNBC.

Gen Z tweens are 10- to 12-year-olds who are unexpectedly influencing a tremendous amount of spending. Whether this is their own money or that of their parents and grandparents, such enormous spending influence has never happened at such a young age. Companies and brands—whether they sell cars, Disney movies or vacations—are scrambling to adapt to this new consumer power reality.

Watch my interview to learn just how much money today’s tweens influence!

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