Gen Z tweens are 10- to 12-year-olds who are unexpectedly influencing a tremendous amount of spending. Whether this is their own money or that of their parents and grandparents, such enormous spending influence has never happened at such a young age. Companies and brands—whether they sell cars, Disney movies or vacations—are scrambling to adapt to this new consumer power reality.
Watch my interview to learn just how much money today’s tweens influence!
I love sharing data and research-driven insights with the media to separate generational myth from truth! To schedule an interview with me, please contact my team.
There are so many great discoveries that touch on every major aspect of travel and reveal surprising insights about the future of travel around the world.
Consulting Gen Z Generations Leadership Millennials Millennials (Gen Y) Trends Zconomy Zillennials
This event was special because I got to speak directly to the leaders who make it happen at every store in North America—and a throughline for the entire event was unlocking generational potential!
Consulting Gen Z Generations Leadership Millennials Millennials (Gen Y) Trends Zconomy Zillennials
