Gen Z Tweens Spending Billions

Watch my interview with CNBC.

Gen Z tweens are 10- to 12-year-olds who are unexpectedly influencing a tremendous amount of spending. Whether this is their own money or that of their parents and grandparents, such enormous spending influence has never happened at such a young age. Companies and brands—whether they sell cars, Disney movies or vacations—are scrambling to adapt to this new consumer power reality.

Watch my interview to learn just how much money today’s tweens influence!

Schedule a Media Interview

I love sharing data and research-driven insights with the media to separate generational myth from truth! To schedule an interview with me, please contact my team.

Gen Z Media


You may also be interested in:

One in Two Graduating High School Seniors Are Changing Their Fall 2020 Expectations

Sincethe pandemic spread from country to country in the early part of the year, many graduating seniors have been reexamining their plans going forward, according to a new survey. As a generational researcher and author of the forthcoming book, Zconomy, I shared some of CGK’s latest insights with Michelle Fox of CNBC about the new data as it relates to Gen Z and graduating high school seniors.

Gen Z Generations Media

The Pandemic Has Changed College Dramatically

Colleges and universities across the U.S. were forced to rapidly move to an online format or close completely this past March as they quickly tried to adapt to a situation most have never encountered before: a global pandemic. Now that the fall semester is on the horizon, colleges are trying to determine what higher education should look like in Fall 2020.

Gen Z Generations Media

Invite Jason to speak at your in-person or virtual event.

Request Speaking Info