Gen Z Smartphone Dependence
How attached is Gen Z to their smartphones?
We led a national study to uncover the answer!
In our study, The State of Gen Z 2018, we found that over 30% of Gen Z feels uncomfortable if they’re away from their phone for more than 30 minutes! Digging deeper, a portion of Gen Z feel uncomfortable in an even shorter time frame.
Gen Z’s dependence on their smartphones is already impacting our clients in everything from employee engagement and workplace norms to getting Gen Z’s attention when marketing a product or service. Not to mention Gen Z at school and college.
Watch the video for more…
To see all the findings, including Gen Z’s views on technology, spending, and employment, download your free copy of the State of Gen Z 2018 from The Center for Generational Kinetics here.
Thank YOU and together we will unlock the potential of every generation!
How can I help you solve your Gen Z challenge?
I’m inspired by your interest in Gen Z and my mission to separate generational myth from truth through data. Please reach out to me if you’d like me to speak at an event or talk about leading custom research that shows you how to unlock the potential of this generation.
Posted: October 23rd, 2018
Categories: Gen Z | Research Findings
Written by Jason Dorsey
Jason Dorsey is an acclaimed generations and behavioral researcher and speaker. He's received over 1,000 standing ovations for his unique keynote presentations. Jason has led over 120 research studies. Adweek calls him a "research guru." His mission is to deliver new insights and practical strategies that solve business challenges for leaders.
