I’m excited to share the answer with you from our brand-new State of Gen Z 2018 research study. You can download the entire study from The Center for Generational Kinetics website. It’s totally free. I think you’ll really get value from it.
One key trend we explored was college debt because it had a massive impact on Millennials, from their career choices to buying a house. But how is it going to impact Gen Z?
Well, we found that 86% of Gen Z says they intend to go to college, but 50% said they are not willing to take on more than $10,000 in debt. That’s a big shift from Millennials, many of whom were told to get into the best college you can and just get loans because everything will work out. But it didn’t work out as planned for many Millennials, and Gen Z is learning from their experience.
Watch the video for more…
I’m inspired by your interest in Gen Z and my mission to separate generational myth from truth through data. Please reach out to me if you’d like me to speak at an event or talk about leading custom research that shows you how to unlock the potential of this generation.
This event was special because I got to speak directly to the leaders who make it happen at every store in North America—and a throughline for the entire event was unlocking generational potential!
Consulting Gen Z Generations Leadership Millennials Millennials (Gen Y) Trends Zconomy Zillennials
I got to share my latest Gen Z consumer discoveries—and there are a lot of them!—as well as how we’re seeing hidden Gen Z trends reshape markets, consumer expectations, and workforce realities
Consulting Gen Z Generations Leadership Millennials Millennials (Gen Y) Trends Zconomy Zillennials
