Gen Z and College Debt

Gen Z college students

Will college debt impact Gen Z the same as it did Millennials??

I’m excited to share the answer with you from our brand-new State of Gen Z 2018 research study. You can download the entire study from The Center for Generational Kinetics website. It’s totally free. I think you’ll really get value from it.

One key trend we explored was college debt because it had a massive impact on Millennials, from their career choices to buying a house. But how is it going to impact Gen Z?

Well, we found that 86% of Gen Z says they intend to go to college, but 50% said they are not willing to take on more than $10,000 in debt. That’s a big shift from Millennials, many of whom were told to get into the best college you can and just get loans because everything will work out. But it didn’t work out as planned for many Millennials, and Gen Z is learning from their experience.

Watch the video for more…

How can I help you solve your Gen Z challenge?

I’m inspired by your interest in Gen Z and my mission to separate generational myth from truth through data. Please reach out to me if you’d like me to speak at an event or talk about leading custom research that shows you how to unlock the potential of this generation.

Gen Z Research Findings


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One new trend to pay close attention to that we are studying at CGK: Ghosting. This is what happens when an employee is hired, agrees to show up to work, but then never arrives on the first day of work. Yes! This happens. And right now, it is happening a lot and creating tremendous frustration for employers. At some point, the employer-employee dynamic will likely change and become more balanced, but for the foreseeable future, ghosting is likely to stick around—so we need to take action to get new hires to stick around, too!  

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I love working with repeat clients because I get to know their team, culture, challenges, opportunities, and strengths over a long period. Going into the details with clients and working with their teams consistently also builds momentum for action, buy-in, trust, innovation, and results across their organization.

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