Featured in Consumer Reports Talking Gen Z and Text Scams

Gen Z is getting hit hard by text scams. Have you seen this? I shared why in Consumer Reports!
The worst part: these financial scams aren’t just rising, they’ve become so common that they feel normal to many Gen Zers. Why?
👉 Texting and direct messaging are their go-to communication channels
👉 Group threads with unknown numbers blur the line between friends and fraudsters
👉 Instant access to digital cash makes it easier than ever for scammers to succeed
This is a big deal that Gen Z (and their parents) aren’t talking about enough.
These small-dollar scams are adding up and influencing how an entire generation sees digital trust and financial risk.
Huge thanks to Consumer Reports for spotlighting this important, hidden trend and including our insights from CGK.
You can go much deeper into Gen Z in our annual State of Gen Z Report or our bestselling Zconomy book.
If you lead, parent, market to, or work with Gen Z, give the article a read (link here!) and pass it on. Some great insights to share.
Let’s help the next generation stay one step ahead at this critical time