Presenting Brand New Research at OAAA’s OOH Media Conference
Wow!! The OOH Media Conference DELIVERED!! It was a huge honor to return to this amazing event for the second(!) time. The energy was off-the-charts, the conversations were sharp, and the focus on innovation in the out of home space was exactly what the industry needs right now. And to top it all off, I had the opportunity to debut our latest generational research live on the main stage to an incredibly engaged, global audience!
This new research marks a major step forward in understanding how generational behaviors are shifting—and what those shifts mean for industries, brands, and leaders navigating today’s fast-changing landscape.
I’ve had the honor of knowing and working with OAAA for years, and every time, I’m reminded why they lead the out of home space. They set the pace. They foster bold conversations. And they continue to bring together the best minds and ideas from around the world.
This year’s conference was an incredibly powerful reminder of the resilience and forward momentum of the OOH industry. I left inspired, and not just from the innovations themselves, but by the leaders and strategic minds committed to driving and shaping the industry’s future. So exciting!
During my session, I shared several of CGK’s newest discoveries, including:
- Hidden trends that are reshaping when and how key life milestones are reached—particularly among Millennials and Gen Z
- Unexpected views Gen Z holds about money and the economy, challenging long-standing assumptions
- A fresh perspective on what’s next for generational dynamics, especially as technology, trust, and timing around life milestones continues to evolve
Sharing this type of data live with an audience that’s so engaged gets me fired up, and OAAA’s audience brought it. OOH leaders from around the world showed up ready to learn, laugh, furiously take notes, challenge ideas, and connect the dots between generational trends and real-world strategies.
And the conversations I got to have with these leaders after my session? They were amazing. When data turns into real dialogue and insights turn into impact, that’s where the real magic happens. I love being a thought partner in these types of conversations!
After an event like this, I’m more energized than ever about the future of generations. Especially as we continue to uncover new data that separates myth from truth and reveals the hidden behavioral drivers shaping how each generation thinks, acts, and buys.
To the entire OAAA team: thank you for continuing to raise the bar and for creating a platform that drives important conversations, showcases real innovation, and brings the industry’s leaders together. I’m already looking forward to round three!!
Posted: May 16th, 2025
Categories: Generations | Inspiration | Keynote Speaking | Leadership | Trends | Workforce
Written by Jason Dorsey
Jason Dorsey is an acclaimed generations and behavioral researcher and speaker. He's received over 1,000 standing ovations for his unique keynote presentations. Jason has led over 120 research studies. Adweek calls him a "research guru." His mission is to deliver new insights and practical strategies that solve business challenges for leaders.
