It’s exciting to see Gen Z emerge as buyers in the home market. We are just beginning to shape a deep, research-based understanding of Gen Z as consumers, and at CGK, we are eagerly researching Gen Z to see what kind of impact this up-and-coming generation will make on our world.
VOA interviewed CGK President and generational speaker, Jason Dorsey, who discussed how Millennials are finally starting to emerge from the financial difficulty of their early years. This is welcome news for the generation that had such a rocky coming-of-age.
Can the Millennial and Gen Z generations turn what has been a challenging intro to adulthood into a successful, financially stable future?
According to research our team at CGK led with Broadridge, Millennials want to talk about their finances. And they want that conversation to get personal.
